Digital Reporting

November 22nd, 2018 by

Back in the frontier days of the so-called digital revolution, ‘Print is dead!’ was an often-heard proclamation. While that bleak outlook has never truly come to pass it’s no secret that, in the digital age, the natural demand for an alternative to good old paper and ink has had an impact on design in many ways.

One example of this is that way that digital, interactive versions are now supporting ‘traditional’ Annual Reports. Over the last few years, a number of our PLC clients have been creating online and printed versions of their Annual Reports. By producing both versions, they can broaden their target audience, introducing a different kind of engagement with their shareholders. And, of course, the beauty of online information is that people can discover it themselves, anytime, anywhere allowing brands to share their story across a broader network.

We love to push boundaries on all our projects and working on an online version of Annual Reports allows us to work with clients to create an online piece which captivates and intrigues the reader differently. We work closely with each client on what specific content people most need to engage with and build an online version of the Report around these findings.

Whether it’s on screen or paper, we always aim to produce excellent results, so it was a great delight that Kingspan won the Best Digital Reporting Award at the Published Accounts Awards earlier this month. We feel that this recognition is a testament to our process and creative thinking around how we can make Annual Reports equally engaging across different platforms.

You can learn more about Kingspan’s Annual Report here.

Reporting from the Published Accounts Awards

November 9th, 2018 by

After our recent birthday celebrations, Red Dog’s 26th year got off to a great start at the Published Accounts Awards gala ceremony in Dublin’s Shelbourne Hotel last night where three of our Annual Reports from 2017 won in their category.

Among the winners was Concern Worldwide’s 2017 Annual Report which won the award in the Large Charities category. This is our twentieth consecutive Annual Report for Concern and we believe that our relationship’s longevity is a reflection on the sense of collaboration, open-mindedness and trust that exists between us.

Our goal every year for Concern is to ensure that their Annual Report delivers more than a simple explanation of the organisation’s activities and accounts for the previous year. Instead, the challenge is to design the Report so that it’s as fresh and engaging to a reader who’s never seen one as to someone who’s familiar with each previous Report.

Working with the theme of maternal health, the 2017 Annual Report had a specific focus on the progress of Concern’s 2016 strategic goals, which we conveyed through the careful selection of photography and considered layouts. The result is an Annual Report which brings the reader up to date on their life-saving activities in an attractive, informative and memorable way.

We’re delighted that Concern’s latest Annual Report was recognised at the Published Accounts Awards so we’ll leave the last word to Concern Worldwide’s CEO Dominic MacSorley who posted the following message on Twitter last night:

“Absolutely delighted that we won the Published Accounts Award 2018. 50 years of delivering professional, accountable compassionate assistance. Really great need and huge credit to the @Concern hardworking team.”

Click here to see more of our work for Concern Worldwide.

Twenty-five not out

November 5th, 2018 by

Here’s a lovely picture of all the Red Dogs outside the Cliff Townhouse last Thursday before our 25th birthday party.

Thanks to everyone who was able to join us on the night to mark our first quarter century. We had a great night – hope you did too. Before we put the celebrations to rest, we want to say thanks for all the kind and generous words on the night and over the last few weeks. We can’t believe it’s 25 years since Red Dog’s nascent days in Thomas Street, but here we are, older and a little wiser, still committed to delivering the kind of great creativity that helps our clients to grow their business. That’s never going to change!

So, having spent the last few days talking about the past, it’s time to put the celebrations to bed and get on with the next week, year and – why not? – twenty-five years of Red Dog.

Can’t wait to see what’s next!

PS. If you didn’t manage to pick up your limited edition ‘Red Dog 25’ print on the night, please drop a note to Sandra at and we’ll get one to you.

25 barking mad years

October 4th, 2018 by

Can you Adam & Eve it? We officially turn 25 on November 2nd and we know that exactly as it’s the day after Mary Doherty graduated from NCAD in 1993 (she was only 16 she would have you believe). From an excited young pup Red Dog has matured into a well-respected, award-winning agency with clients both here and in the US. It’s been a fantastic journey thus far (sorry for ‘X factor’ terminology) and there’s plenty of road to travel yet. 

The Red Dog success lies in our own talented people, our great clients and hard working suppliers. With an average length of service in Red Dog of 12 years, we must be doing something right! We have clients from every sector you can imagine and we are excited to work with such visionary people every day. From brand strategy to creative expression we work with people every day to help them build their business and reach it’s potential.

We are delighted to be taking some time in coming weeks to celebrate this momentous occasion and draw a breath to think about what’s next. Onwards.

Have a look at some of our work here

Put yourself in this picture

August 15th, 2018 by

Account Manager
Full-time, one year contract.

As Red Dog’s newest Account Manager, you’ll be based in our fast-paced (and exciting!) studio, working with high profile clients and a very talented creative team – harnessing the very best from both sides. We take great pride in our reputation as an agency that cares greatly for our clients and their business objectives – so you’ll be expected to provide an excellent level of client service while ensuring that deadlines are met and budgets are managed.

You’ll also need to be an excellent communicator with at least five years’ experience in the creative industry. Specific account management experience working on Brand Identity, Annual Reporting and digital-based projects would be welcome – but it’s not mandatory. A sense of humour, however, is.

CVs and expression of interest required by August 31st to

The 100 Archive

April 19th, 2018 by

If you’ve been reading our updates for a while, you might recall that, for each of the last two years, we’ve had three projects selected for inclusion in the 100 Archive. It’s ok if you’ve forgotten – it’s not a test! The 100 Archive, which started in 2013, is a growing collection (one hundred a year, hence the name) of meaningful, memorable and significant Irish design from the previous 12 months.

Well, colour us consistent because this year we’ve had another three projects selected for the 100 Archive. The three projects – a non-partisan political fundraising campaign, a rebrand for a global music label and an Annual Report for a well-established Irish charity – couldn’t be more different which, we feel, is a testament to Red Dog’s ability to successfully switch between disciplines and media.

We’re delighted to be taking our place with the 2017 alumni – and send our warmest congratulations to all the designers that are joining us in perpetuity in the 100 Archive! If you’d like to see all of the Red Dog projects that have been archived over the years, this link will get you there.

London Calling

April 3rd, 2018 by

After a hectic weekend attending and speaking at Offset 2018 in the Bord Gais Energy Theatre, we made our way to London last Monday (March 26th) for the 2018 Transform Awards Europe which recognised the best in European brand design, implementation, strategy and conceptualisation.

Sitting among the great and the good of European design (as well as a few friends from closer to home) we were delighted to bag a Silver Award in the ‘Best visual identity by a charity, NGO or non-profit’ category for our rebrand for Jhpiego. We weren’t happy just for ourselves but also for everyone in Jhpiego who, in addition to being a fantastic organisation, is a brilliant client to work with too. The night was extra-special for us because Melody McCoy, Jhpiego’s Vice President of External Relations and Communication, had taken the considerable longer journey from Baltimore, Maryland, to attend the ceremony with us.

Speaking about the awards, Brittany Golob, editor of Transform magazine, said: “For each and every winner of the Transform Awards, there is a story of dedication, brilliant ideas, creative excellence and strategic craft. This year’s winners are the best in class in European rebranding and brand development and represent the impact great branding can have on an organisation.” We couldn’t have put it better ourselves!

Congratulations also to our friends in Richards Dee and Dynamo who also got to pack awards in their luggage before returning from London. It really is very encouraging to see three Irish Design agencies competing – and winning – on the international stage. Well done all of us!

Moving on up

January 18th, 2018 by

We start the year (give or take a couple of weeks) with the news that Susan Carberry is moving up to the role of Design Director at Red Dog. This is a new position within the studio but Susan’s been with us for several years and really shines when dealing with clients, getting to the heart of what they need and then delivering it.

As Design Director, Susan will be a senior partner for specific clients, developing long-term relationships to ensure growth within existing and new clients. Susan’s track record of problem-solving and her ability to reach a clear understanding of client briefs through discussion and trouble-shooting will, we believe, be a great asset as she settles into the new role. Between that, her award-winning creativity and her popularity both with clients and her Red Dog colleagues, we’ve no doubt that Susan’s the right person for this exciting new role.

We’re looking forward to seeing what our new Design Director brings to the studio in the coming months.

Congratulations Susie!

K is for Kudos

December 4th, 2017 by

Last Friday saw the Annual Irish Print Awards 2017 at the Aviva Stadium in Dublin. We were thrilled to see that one of our regular partners in print, Print Media Services, picked up a number of awards – but even more thrilled that one of them was their win in the “Report and Accounts Printer of the Year” category for Kenmare’s Annual Report.

You can learn more about the Annual Report, which features a special foiled ‘K’ on the cover here.  We really loved working on the project and having Print Media Services – and Paddy Gallagher, in particular – on board meant that the Annual Report looked every bit as good as we imagined it would.

We’re sending kudos and well-earned congratulations to Paddy and everyone at Print Media Services. Well done!

There is accounting for taste after all!

November 30th, 2017 by

A great night was had by all at the Published Accounts Awards ceremony in Dublin’s Shelbourne Hotel last Friday night. The Awards, presented by Chartered Accountants Ireland Leinster Society and sponsored by the Irish Stock Exchange, reward organisations for excellence in financial reporting. We’ve had some success at these ceremonies in the past and can happily report that this year was another good year for us and – more importantly – our clients, with five Red Dog projects among the 25 shortlisted nominees. Ultimately three of our clients got to take home an award:

Branding, Communication & Marketing Award
We were delighted to hear that the judges made specific reference to the tactile aspect of the cover and the attention throughout to the design and finishes. This was the first Annual Report that we designed for Kingspan and we’ve already started the preliminary work on their 2017 Report. (click here to see 2016 Report)

Small/Medium Sized Companies – Main Securities Market
This was three-in-a-row for Dalata and, again, we’re currently working on Dalata’s 2017 Report. Additionally, we’re continuing to work on developing new positioning for both Clayton and Maldron hotels. (click here to see Report)

Clúid Housing 
Category: Large Not-For-Profit
This was Clúid’s first win at the Published Account Awards. However, their Annual Reports have been recognised at other award ceremonies in recent years so it’s very nice to add the Published Accounts Awards to their list of successes. (click here to see Report)

We’d like to send our warmest congratulations to the winners and our thanks to the Chartered Accountants Ireland Leinster Society for a great night. Annual Reports continue to be a significant part of our design offering, with many of our clients here and in the United States returning to us year after year. In fact, we’re currently designing out 20th (yes – twentieth!) Concern Annual Report.