Twenty-five not out

November 5th, 2018 by

Here’s a lovely picture of all the Red Dogs outside the Cliff Townhouse last Thursday before our 25th birthday party.

Thanks to everyone who was able to join us on the night to mark our first quarter century. We had a great night – hope you did too. Before we put the celebrations to rest, we want to say thanks for all the kind and generous words on the night and over the last few weeks. We can’t believe it’s 25 years since Red Dog’s nascent days in Thomas Street, but here we are, older and a little wiser, still committed to delivering the kind of great creativity that helps our clients to grow their business. That’s never going to change!

So, having spent the last few days talking about the past, it’s time to put the celebrations to bed and get on with the next week, year and – why not? – twenty-five years of Red Dog.

Can’t wait to see what’s next!

PS. If you didn’t manage to pick up your limited edition ‘Red Dog 25’ print on the night, please drop a note to Sandra at and we’ll get one to you.

25 barking mad years

October 4th, 2018 by

Can you Adam & Eve it? We officially turn 25 on November 2nd and we know that exactly as it’s the day after Mary Doherty graduated from NCAD in 1993 (she was only 16 she would have you believe). From an excited young pup Red Dog has matured into a well-respected, award-winning agency with clients both here and in the US. It’s been a fantastic journey thus far (sorry for ‘X factor’ terminology) and there’s plenty of road to travel yet. 

The Red Dog success lies in our own talented people, our great clients and hard working suppliers. With an average length of service in Red Dog of 12 years, we must be doing something right! We have clients from every sector you can imagine and we are excited to work with such visionary people every day. From brand strategy to creative expression we work with people every day to help them build their business and reach it’s potential.

We are delighted to be taking some time in coming weeks to celebrate this momentous occasion and draw a breath to think about what’s next. Onwards.

Have a look at some of our work here

Put yourself in this picture

August 15th, 2018 by

Account Manager
Full-time, one year contract.

As Red Dog’s newest Account Manager, you’ll be based in our fast-paced (and exciting!) studio, working with high profile clients and a very talented creative team – harnessing the very best from both sides. We take great pride in our reputation as an agency that cares greatly for our clients and their business objectives – so you’ll be expected to provide an excellent level of client service while ensuring that deadlines are met and budgets are managed.

You’ll also need to be an excellent communicator with at least five years’ experience in the creative industry. Specific account management experience working on Brand Identity, Annual Reporting and digital-based projects would be welcome – but it’s not mandatory. A sense of humour, however, is.

CVs and expression of interest required by August 31st to

The 100 Archive

April 19th, 2018 by

If you’ve been reading our updates for a while, you might recall that, for each of the last two years, we’ve had three projects selected for inclusion in the 100 Archive. It’s ok if you’ve forgotten – it’s not a test! The 100 Archive, which started in 2013, is a growing collection (one hundred a year, hence the name) of meaningful, memorable and significant Irish design from the previous 12 months.

Well, colour us consistent because this year we’ve had another three projects selected for the 100 Archive. The three projects – a non-partisan political fundraising campaign, a rebrand for a global music label and an Annual Report for a well-established Irish charity – couldn’t be more different which, we feel, is a testament to Red Dog’s ability to successfully switch between disciplines and media.

We’re delighted to be taking our place with the 2017 alumni – and send our warmest congratulations to all the designers that are joining us in perpetuity in the 100 Archive! If you’d like to see all of the Red Dog projects that have been archived over the years, this link will get you there.

London Calling

April 3rd, 2018 by

After a hectic weekend attending and speaking at Offset 2018 in the Bord Gais Energy Theatre, we made our way to London last Monday (March 26th) for the 2018 Transform Awards Europe which recognised the best in European brand design, implementation, strategy and conceptualisation.

Sitting among the great and the good of European design (as well as a few friends from closer to home) we were delighted to bag a Silver Award in the ‘Best visual identity by a charity, NGO or non-profit’ category for our rebrand for Jhpiego. We weren’t happy just for ourselves but also for everyone in Jhpiego who, in addition to being a fantastic organisation, is a brilliant client to work with too. The night was extra-special for us because Melody McCoy, Jhpiego’s Vice President of External Relations and Communication, had taken the considerable longer journey from Baltimore, Maryland, to attend the ceremony with us.

Speaking about the awards, Brittany Golob, editor of Transform magazine, said: “For each and every winner of the Transform Awards, there is a story of dedication, brilliant ideas, creative excellence and strategic craft. This year’s winners are the best in class in European rebranding and brand development and represent the impact great branding can have on an organisation.” We couldn’t have put it better ourselves!

Congratulations also to our friends in Richards Dee and Dynamo who also got to pack awards in their luggage before returning from London. It really is very encouraging to see three Irish Design agencies competing – and winning – on the international stage. Well done all of us!

Moving on up

January 18th, 2018 by

We start the year (give or take a couple of weeks) with the news that Susan Carberry is moving up to the role of Design Director at Red Dog. This is a new position within the studio but Susan’s been with us for several years and really shines when dealing with clients, getting to the heart of what they need and then delivering it.

As Design Director, Susan will be a senior partner for specific clients, developing long-term relationships to ensure growth within existing and new clients. Susan’s track record of problem-solving and her ability to reach a clear understanding of client briefs through discussion and trouble-shooting will, we believe, be a great asset as she settles into the new role. Between that, her award-winning creativity and her popularity both with clients and her Red Dog colleagues, we’ve no doubt that Susan’s the right person for this exciting new role.

We’re looking forward to seeing what our new Design Director brings to the studio in the coming months.

Congratulations Susie!

K is for Kudos

December 4th, 2017 by

Last Friday saw the Annual Irish Print Awards 2017 at the Aviva Stadium in Dublin. We were thrilled to see that one of our regular partners in print, Print Media Services, picked up a number of awards – but even more thrilled that one of them was their win in the “Report and Accounts Printer of the Year” category for Kenmare’s Annual Report.

You can learn more about the Annual Report, which features a special foiled ‘K’ on the cover here.  We really loved working on the project and having Print Media Services – and Paddy Gallagher, in particular – on board meant that the Annual Report looked every bit as good as we imagined it would.

We’re sending kudos and well-earned congratulations to Paddy and everyone at Print Media Services. Well done!

There is accounting for taste after all!

November 30th, 2017 by

A great night was had by all at the Published Accounts Awards ceremony in Dublin’s Shelbourne Hotel last Friday night. The Awards, presented by Chartered Accountants Ireland Leinster Society and sponsored by the Irish Stock Exchange, reward organisations for excellence in financial reporting. We’ve had some success at these ceremonies in the past and can happily report that this year was another good year for us and – more importantly – our clients, with five Red Dog projects among the 25 shortlisted nominees. Ultimately three of our clients got to take home an award:

Branding, Communication & Marketing Award
We were delighted to hear that the judges made specific reference to the tactile aspect of the cover and the attention throughout to the design and finishes. This was the first Annual Report that we designed for Kingspan and we’ve already started the preliminary work on their 2017 Report. (click here to see 2016 Report)

Small/Medium Sized Companies – Main Securities Market
This was three-in-a-row for Dalata and, again, we’re currently working on Dalata’s 2017 Report. Additionally, we’re continuing to work on developing new positioning for both Clayton and Maldron hotels. (click here to see Report)

Clúid Housing 
Category: Large Not-For-Profit
This was Clúid’s first win at the Published Account Awards. However, their Annual Reports have been recognised at other award ceremonies in recent years so it’s very nice to add the Published Accounts Awards to their list of successes. (click here to see Report)

We’d like to send our warmest congratulations to the winners and our thanks to the Chartered Accountants Ireland Leinster Society for a great night. Annual Reports continue to be a significant part of our design offering, with many of our clients here and in the United States returning to us year after year. In fact, we’re currently designing out 20th (yes – twentieth!) Concern Annual Report.

Back from the Future

November 7th, 2017 by

“I’ve seen The Future, brother, it is murder”. said Leonard Cohen. Crikey! Thankfully, there was a very different Future on show in the RDS last weekend. One of ideas, creativity, opportunity and, in the middle of the noise (both metaphorical and actual), a little bit of reflection too. After all, how can we face the Future without reckoning the past? A handful of Red Dogs had the chance to spend a couple of days in Ballsbridge taking in many different presentations and discussions across the event’s four stages. Here are a handful of their highlights.

It’s not every day you get to go to The Future. The Future, it turns out, was really great – and well done to Richard Seabrooke and his team for pulling it off. There was a lovely vibe throughout the venue….lots going on, great chats and lots to look at. For me I really liked Bleed from Norway and enjoyed MaryAnn Bolger keeping David Smith on track during their session 🙂 Michael Horsham from Tomato was really interesting for me in that we looked up to them when we set Red Dog up first – glad to see they are still going strong – albeit in a different format. With regard to the future for us… well, if you take anything away from the weekend, it’s that the future is optimistic, colourful and thoughtful – we’ll take that.

Space 10 showed how design can be at the heart of empowering people to drive social and environmental change. Ilse Crawford was simply Inspiring! Firstly, showcasing the young innovative thinkers and designers of the future before moving on to beautiful interiors where people and well-being are the focus of design. North’s description of how a rebrand goes so much deeper than just a logo and that future-proofing is just as important as the idea. And it’s always good to be reminded that you shouldn’t always take things at face value and not be a judgemental prick on Twitter! Johnny Kelly was great – not least for reminding me to think twice about getting a fern.

Techno Techno Techno Techno! Loved Pfadfinderie’s stuff. Typical Berliner – a lot of their work couldn’t ever have happened anywhere else. The Monolith bespoke video wall was amazing. Moderat and Modeselektor live visual work was great too. Very technical, very techno, very tall! Less tall was Lorna Ross, whose very fast explanation of what Fjord are up to was very interesting and covered a lot of ground in a short time. Tomato was my jam when I used to try to emulate them with my dad’s fax machine in the 90’s. Lovely stuff about not just adding screens to spaces and using more tangible interactive elements with installations etc. Finally, Astrid Stavro from Atlas was the only person I heard address the shite sound. Made jokes about it and turned something everyone was complaining about into a positive. She shared endearing stories of her childhood growing up with a children’s book publisher as a father, visiting famous illustrators all over Europe in a campervan. Lots of letterpress informing her work for the Teatre Principal in Barcelona. The elephant magazine spreads were lovely from a page construction perspective. Nice touch adding jazz music to rapid slideshows of images. This was one of my favourite presentations.

My favourite was Base Design’s frank and honest account of how their studio was basically in a state of chaos until they transformed it into a productive and enjoyable environment. More autonomy for designers and less traditional studio hierarchy with some home cooking along the way sounded like the dream! By contrast, Andrew Essex’s brief talk gave me goosebumps – the inevitable rise of voice activation for most user experiences will mean less visible design – food for thought on what design will mean to people in the future if they can’t ‘see’ it… Johnny Kelly was a delight as always: ‘do what you like doing and we’re all going to die anyway’ made me smile. Aad’s Scott Burnett said it best when he said we’re all saying the same thing. I liked his surface, substance, structure formula for what a successful design solution should encompass. For me, the future will be all about problem-solving and producing messages that can be packaged several different ways. Fluid skills and learning every day and maybe a snazzy new job title (synthetic personality architect, anyone?!)

I loved listening to David Smith, it was very interesting listening to his journey through various design cultures & his learnings from each. His dedication to the craft is inspirational. Elsewhere, Steve McCarthy’s delivery and presentation were excellent. He had the room roaring with laughter at several stages throughout his talk. DixonBaxi’s attention to detail, particularly through ‘Motion Theory’ and their immersive approach in understanding their audience was also very impressive. The Future was really great – I’d love to go back.

An early highlight was Triboro Design, whose work for Nike and L’Observatoire International was playful, innovative and charming. A little less charming, perhaps – but no less enjoyable – was Sean Perkins’ sardonic account of the process behind North Design’s identity for the Science Museum. A rare instance of an event speaker addressing negative feedback head on. Later, Base Design’s Thierry Brunfaut ignored his studio’s work completely, choosing instead to describe how a complete overhaul of the way Base operates led to better work, happier clients and more engaged staff. Architecture is something I rarely think about so Grafton Architects caught my attention through the impressive scale of their work and the engaging way Shelley McNamara talked about it. Can’t wait for the new City Library on Parnell Square! Finally, Nick Kelly’s account of how six wildly different stages of his professional life led to him becoming a first-time feature film director was every bit as entertaining as you’d expect from someone who’s been telling stories, one way or another, or 30 years. Nick’s talk ended on an emphatically optimistic note too – which, when you’re dealing with the future is never a bad thing to carry with you!

So that was The Future 2017. Lots of highlights to reflect on and things to carry forward. For now, this is our take home: The Future might seem scary but we’ve been through a load of futures already and made it out ok. What’s next?

October 25th, 2017 by

Red Dog, in association with The Institute of Designers in Ireland, is taking part in a brilliant event for Aware next week.

Mind Over Matter will take place on 2nd November 2017. For a fee of €60, anyone from an established business to a start-up or an entrepreneur can book a consultation hour with a designer. The €60 fee goes straight to Aware and will help them to continue to educate and empower people to look after their mental health. During the hour you will find innovative solutions and discover new opportunities while raising money for a great cause.

Red Dog’s Mary Doherty, Paula McEntee and Catherine Robertson are all taking part and you can book a consultation with them at the following links: