MoneyMate, a specialist creator of data services, approached us to name, position and create a visual identity for a platform called Fund Product Master (FPM) which gives secure access to data.
After a rigorous naming process, the name Accudelta was chosen – a hybrid of ‘accu’ from ‘accuracy’ and ‘Delta’, the fourth letter of the greek alphabet, which is triangular in form. Taking a triangle as the building block, we created a contemporary logotype, bookended by stylised forms of the letter ‘A’. Inspired by the guilloche patterns on banknotes, we created a system of delicate motifs composed of arrangements of triangles, placed in close proximity to the logotype to evoke the Platform’s flexible features. To complement the ‘delta’ concept of the visual identity we folded back the corners of the brochure covers to reveal the logotype on the inside.
The website was designed to demonstrate the platform’s unique capabilities, to help inform businesses and to help create opportunities for growth.