Age & Opportunity
Age & Opportunity inspires Irish people to reach their full potential as they age. They do this through three strands: arts and cultural activities, sport and physical activity and educating people about how they can play a role as active citizens. And they do all of this by working with five very different audiences – the Health Services, Local Authorities, Community Groups, the General Public and the Corporate sector.
Because of their diverse target audience and the varying needs of each unique project, Age & Opportunity asked us to help them maintain a consistent tone to all of their communication projects. These projects included their new logo, website and stationery, as well as the promotional material for Age & Opportunity’s ‘Bealtaine’ Festival and their recently published book ‘Life is for Living’, which celebrates 25 years of promoting positive attitudes towards ageing and older people in Ireland.
We went to Red Dog in the first instance for their obvious contemporary and cutting edge design ability. We have stayed for 3 reasons. The obvious two are because the design standard is excellent and the service hugely efficient. The third reason is one that we hadn’t bargained for but is absolutely invaluable – they have become part of our work, understanding exactly what our design, branding and positioning needs are. Red Dog is a true partner – from strategy, to design, copywriting, print – and indeed moral support.
CEO Age & Opportunity