Based in Dunshaughlin, Cabinpac, a family-run business with over 40 years experience, is Ireland’s leading expert in adaptable and innovative design and in the manufacture of modular buildings.
Although it has a history of success, to date, Cabinpac has primarily relied on word of mouth and repeat business. The brand has a good reputation in the market for delivery, quality and aftercare service, and this has delivered for the business until now. However, lately, the market has become more competitive, and Cabinpac recognised the need for a compelling new positioning and visual identity that brings to life who Cabinpac are, what they do and how they do it.
Underpinned by the bespoke and individualised service and products, our brand positioning work identified that Cabinpac as a brand is adaptive, innovative, grounded and caring. These values inspired our approach to the new Cabinpac identity.
In an industry dominated by bold, blocky and masculine brand identities, we differentiated Cabinpac by taking a softer and friendlier approach to the logo marque through our choice of font and lower case lettering. The logo is offset by a modular graphic language that is based on the Cabinpac letterforms. The graphic language is designed to move and adapt to its space in the same way that Cabinpac modular builds do.