Glofox is a management software platform for gym and fitness studios – an all-in-one solution for member management, class scheduling, payments and more. They approached us to work on a new identity that could express Glofox’s values through a new visual language including a logo, colour palette, fonts and application treatments. To meet their objectives we needed to get under the skin of the company, its founders and what their long-term vision is. We did this through a series of workshops which led to a positioning paper which outlined key brand attributes and defined their brand purpose – Creating a Healthier World.

Our solution was inspired by the concept of teamwork, connectivity and pushing boundaries. Using dynamic lines to suggest movement and energy, we created an abstract fox symbol to accompany the brand name, which we set in a customised typeface. The interlocking lines of the fox also represent pathways and connectivity – reflecting a dynamic and evolving company. Drawing inspiration from the linear style of the fox symbol we created the ‘Glo-swash’ a graphic device that wraps around the imagery to give a sense of teamwork and support. Paired with a vibrant orange and purple, the logo and visual language showcases a company that’s ever-ready to embrace constant change and development.

As a business that is growing rapidly we needed an agency to help us express this success also through our brand identity and Red Dog really got us from the get-go. We now have a new brand purpose and values along with a new visual identity that we absolutely love. As a B2B proposition we also are delighted with our tagline that sums our offering up so well; Fit for Business, Fit for Life. Looking forward to the next phase of our brand development with Red Dog.

Conor O’Loughlin,
CEO, Glofox

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