Based in Dublin, Lafferty are award winning Project Managers and Architects. They approached us to help them to design a dual responsive website that reflects both sides of Lafferty’s business equally and with clarity. We started out by interviewing key stake holders, including staff and clients to get a true understanding of what they do and this help to inform the overall site architecture. Then we worked on clear succinct copy and art-directed a photoshoot featuring the team to help communicate Lafferty’s services.
The combination of stakeholder interviews and art-direction worked harmoniously, informing the clear navigation and design of a website of two halves.