Older & Bolder
Older & Bolder were an alliance of eight non-governmental organisations, who worked with the ageing sector in Ireland. They were committed to banding together to challenge ageism, and campaign for age-friendly public policy. In the run up to the 2010 Budget, Older & Bolder wanted to produce a campaign to help protect income security for older people.
We produced a beautiful, emotive film that features people explaining what the budget cuts would mean to them. The film was distributed using social media platforms and was accompanied by supporting print.