The Ombudsman for Children’s Office

The role of The Ombudsman for Children’s Office (OCO) is twofold: to provide an independent and impartial complaints handling service and to promote children’s rights. As such, it gives a voice to children and young people and it is a catalyst for change in a broader sense, working to win hearts and minds about the importance of children’s rights for our society.

The visual identity we created reflects The OCO’s commitment to placing the child at the centre of everything they do. A vibrant and playful ‘C’ representing the child is supported and protected by a strong, solid ‘O’ representing the Ombudsman’s office.

The modern sans serif font is bold yet open and helps convey a sense of authority, while the patterns and bright colours of the C represent the playful, happy child.

The OCO’s communications are wide ranging and must appeal to diverse audiences. The challenge we faced was to strike a balance between representing the creative and vibrant energy of children and young people while also creating an appropriate tone and visual language for the authoritative side of the Office that deals with legislation and policy.

With this in mind, we created a versatile colour palette with a suite of bright and vibrant tones for engaging Education/ Participation material, and complementary muted secondary colours for Policy/Complaints material. Patterns are used as backgrounds for text, to highlight information and to break up large areas of text and where photography is not suitable. Again, patterns can be bright and bold or muted dependent on the audience. They are clean and geometric, complementing our logo’s polka dot and stripe design.

A rebrand for any organisation is a big deal. It is important that the company you are working with understands what you do, your priorities and that they work efficiently to deliver. Red Dog ticked all of the boxes for us. They were easy to work with, came back with really creative ideas and they took on board all of our feedback. I would have no hesitation in recommending them.

Aoife Carragher
Communications Manager, Ombudsman for Children’s Office

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