Headquartered in Dublin, Ornua is Ireland’s largest exporter of Irish dairy products, exporting to c.110 countries worldwide and has sales of c.€1.75 billion annually. It operates from 18 business units worldwide and has sales and marketing teams working in-market across all four corners of the globe; from Algiers to Beijing to Lagos and LA.
Ornua’s business is comprised of two divisions: Ornua Foods and Ornua Ingredients. Ornua Foods is responsible for the international marketing and sales of Ornua’s consumer brands like Kerrygold. Ornua Ingredients is responsible for the procurement of Irish and non-Irish dairy products and for the sale of dairy ingredients to food manufacturers and foodservice customers.
First and foremost, we were tasked with refreshing the organisation’s visual identity. As part of this, we reviewed and brought a consistency to the various external and internal logos, we refreshed the visual identity assets and devices, we reviewed and refreshed the colour palette and secondary fonts. Once the visual identity and new guidelines were complete, we began rolling the new look and feel out across all touchpoints.