We were approached by RED C to design a new brand for them, to mark both its 10th birthday and the full integration of OI Research into the RED C brand. The new identity had to reflect the dynamic approaches that have been critical to RED C’s success over the last decade.

We started by listening. RED C is a market research organisation whose work is rooted in sound statistical science, behavioural observation and listening to the consumer. The ‘C’ symbol was inspired by the segments of a pie chart, representing measuring, monitoring, analysing and communicating clearly.

As an integral part of the brand expression, we commissioned an illustration by Fuschia MacAree, that quantifies the core of RED C’s work – gathering and understanding the Irish public’s attitudes and behaviours to provide clear insights. The RED C illustration represents people, services, brands, the market place and daily life in general. From this illustration an animation and a suite of 31 icons were developed to support RED C’s communications and reinforce their clarity and innovative approaches.

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“Red Dog brought a life and vibrancy to our re-brand that was a pleasure to work with. Their inspiring ideas and support, allowed us to have the confidence to take the brand to a different level. The feedback from clients and staff has been wholly positive, and we are delighted with the new brand identity. I would certainly recommend Red Dog as a company that will both understand and care for your brand.”

Richard Colwell
CEO, RED C Research

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