Seven Psychology at Work

Seven is a highly regarded and progressive practice of Business Psychologists that works with individuals, teams and organisations to bring about positive change. Having previously designed their logo and shaped their tagline, they contacted us last year to refresh their identity.

Our first step was adapting the logo’s typewriter key shape as a graphic motif which was fed into all communication materials. Then we updated Seven’s typography to reflect the spirit of the organisation in an engaging way. Finally, we expanded the identity’s suite of colours with a muted sophisticated palette for use across stationery, and all online, printed and Powerpoint materials. Just in time for their move to new offices on Harcourt Street, we designed a promotional piece, new notebooks for consultations and Powerpoint presentation files, which makes it easy to create presentation materials on brand.

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