Trinity Alumni Appeal
Trinity College Dublin approached us initially for help with a direct mail campaign for their alumni population, asking for them to support their alma mater. We responded with a slightly different approach – a mixed media campaign which would hinge on four short films.
Working very closely with writer and film maker Nick Kelly we created a strong campaign that highlighted the amazing research projects being carried out on Trinity’s campus, featuring the people working on the research. We had Lara, who was working on a cure for MS, Sinead who was looking at learnings from the justice system in Rwanda after the genocide and Daniel who had set up a live investment fund for students to allow them to cut their teeth in finance – it was difficult to choose the participants due to the wealth of amazing projects happening on campus. Our concept was to tell the alumni about this great work and how it will feed into a better Ireland and indeed a better world. Now, that is worth supporting.