Client: University of Limerick

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Brand Identity _
University of Limerick

Opened in 1972, University of Limerick is an independent third-level institution with 15,000 students that has repeatedly been ranked in the world's Top 100 young universities. In 1989, UL had invested in a rebrand and felt it was time for the university’s brand to be refreshed. Red Dog was given the opportunity to bring it right up to date, and beyond, developing a brand proposition and visual identity that would future-proof the university and connect with its many audiences in a compelling way.