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Clayton Hero 2000x1125
Discipline
Sector

Choosing the right moment to review Clayton’s brand.

In 2017, the Dalata Group conducted extensive research on both of their hotel brands - Clayton and the Maldron. At the time, Clayton was a relative newcomer to the hotel market, and its identity had not yet bedded down with potential customers. In response to the findings of their research, Dalata asked us to review Clayton's positioning in the Irish hotel landscape.

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