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Clayton Hero 2000x1125

Choosing the right moment to review Clayton’s brand.

In 2017, the Dalata Group conducted extensive research on both of their hotel brands - Clayton and the Maldron. At the time, Clayton was a relative newcomer to the hotel market, and its identity had not yet bedded down with potential customers. In response to the findings of their research, Dalata asked us to review Clayton's positioning in the Irish hotel landscape.

Clayton Intro 2000x835
Clayton Approach 735x496
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Clayton Context 735x496
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Clayton Result 735x496 1
Clayton Result 2000x1125 1
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