The Approach

The theme for Clúid’s commemorative book is ‘Home is Where the Heart is’ – a concept that’s evident in the residents’ very personal reflection of how a Clúid house means more than just a roof over their head. We resisted the urge to let Clúid tell its own story, turning the spotlight instead to Clúid residents from across Ireland who were photographed in their homes and asked to discuss what the word ‘Home’ means to them.

While, of course, we wanted this to look like a Clúid publication, we didn’t want it branded to such an extent that the people and their homes became secondary in the narrative. Our approach was, therefore, to ensure that the social and personal impact of Clúid’s work was reflected in the book in a celebratory fashion.

The Results

Clúid Housing is now the largest approved housing body (AHB) in Ireland and its 25th anniversary presented an excellent opportunity to reflect on the successes of the previous 25 years. The sense of celebration is achieved in its commemorative book through the use of iridescent paper stock and a metallic foil and deboss finish that results in a beautiful, memorable book that avoids being ostentatious.