Cluid 25th Anniversary Book - Red Dog - Design Consultants Dublin

Discipline

Sector

Non-profit

Bringing homes and hearts together for 25 years.

Since its foundation in 1994, Clúid Housing, an award-winning, not-for-profit charity that provides high-quality homes to people in housing need, has grown to become the largest approved housing body (AHB) in Ireland.

To celebrate its 25th anniversary, Clúid asked us to design a commemorative book to thank their residents and stakeholders for their support in helping Clúid provide quality housing and services, creating thriving communities for those who need it most.

The Approach

The theme for Clúid’s commemorative book is ‘Home is Where the Heart is’ – a concept that’s evident in the residents’ very personal reflection of how a Clúid house means more than just a roof over their head. We resisted the urge to let Clúid tell its own story, turning the spotlight instead to Clúid residents from across Ireland who were photographed in their homes and asked to discuss what the word ‘Home’ means to them.

While, of course, we wanted this to look like a Clúid publication, we didn’t want it branded to such an extent that the people and their homes became secondary in the narrative. Our approach was, therefore, to ensure that the social and personal impact of Clúid’s work was reflected in the book in a celebratory fashion.

The Execution

To ensure the publication had a branded feel we used the iconic Clúid fada in various elements of the design – the deboss on the cover, the bespoke endpapers and as a replacement punctuation mark between the name and county.

We also used the two primary Clúid brand colours, which reinforced the brand presence but didn’t overwhelm the photography.

The Results

Clúid Housing is now the largest approved housing body (AHB) in Ireland and its 25th anniversary presented an excellent opportunity to reflect on the successes of the previous 25 years. The sense of celebration is achieved in its commemorative book through the use of iridescent paper stock and a metallic foil and deboss finish that results in a beautiful, memorable book that avoids being ostentatious.