A year like no other.
We have developed a great working relationship with Concern Worldwide over the past two decades: a relationship based on collaboration, open-mindedness and trust.
For twenty consecutive years, we have been privileged to design Concern's Annual Report – and every year, we strive to exceed their expectations by creating a Report that is powerful, beautiful and relevant – without being ostentatious.
This Report's focus was very much on twelve months of emergencies – even more so than in previous years. However, although COVID-19 was a big part of Concern's activities in 2020, their other work programmes continued despite the pandemic. So this balance had to be reflected in the Report.
The Approach
Every time we design an Annual Report for Concern, our goal is to deliver more than a simple outline of the organisation's activities during the previous year. Instead, it must reflect the organisation's ethos and show the range of lifesaving and transformative work that Concern does and the difference it makes across the globe.
The Execution
From a design perspective, we strived to reflect Concern Worldwide's programmes with an editorial approach, allowing Concern's beautiful photography to lead the story-telling, with detailed captions revealing people's background stories while respecting their dignity and authentic voice.
Concern didn't just focus on COVID-19 last year – they continued working on their overseas programmes, other emergencies, education work within Ireland on the SDG goals, the GHI 2020 report and their ongoing campaigns – so the design had to get this balance right. This was achieved with a condensed and vibrant colour palette, demonstrating that each work programme had the same level of focus and importance. The colour palette also helped create a sense of positivity around Concern's work – a testament to this organisation that their work continued to have a profoundly positive impact in a year like no other.
Photography is a crucial asset of Concern's brand. Through photography, they show the hardship endured by many people around the world, their outstanding work, and the stories of empowerment that result from it. This year, there was a particular focus on portraying the people of Concern who continued to carry out their incredible work worldwide during 'a year like no other'.
Data is presented in bite-size chunks, making it easy to consider and understand their work and the difference they can and do make.
Big and bold headings punctuate the document's indicating the organisation's determined and direct approach – creating a snapshot of their strategy, solutions and outcomes.
The Result
Concern's 2020 Annual Report presented the challenge of showcasing all the organisation's incredible work in the previous 12 months because of – and despite – COVID-19.
The result is a visually rich Annual Report that balances the different narratives of emergency, crisis, reassurance, stability and positivity.
More Work
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