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Leading the way towards brighter days.

Datalex has faced many challenges from different sources over the last number of years. However, with the support of its stakeholders, the company has shown remarkable resilience and determination to learn and move forward. The business is going though a period of reinvention and it was time to get back to the Datalex core purpose. With that in mind, they needed a new brand identity to match the company's vision and this new sense of optimism as they look ahead with confidence to the future.

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Red Dog ‘got’ Datalex. Mary and her team took the time to listen to our people, and to really understand what we wanted to achieve. The pace was fast, creatives and quality were great, and the net result is a brand design toolkit that Datalex will live by for many years to come

Alison Bell, SVP Global Sales & Marketing, Datalex.

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