The Background

Fitzgerald Power is one of Ireland's leading accountancy, taxation, and business advisory firms, with offices in Dublin and Waterford. They provide specialist services to niche industries such as community pharmacy, scaling businesses, and established SMEs. Known for innovation and forward-thinking, Fitzgerald Power pride themselves on challenging convention and doing things differently. The challenge for their website redesign was to reflect this ethos: to create a professional services site that defied the typical corporate mould while still aligning with the expectations of their audience—tech-savvy digital consumers seeking credibility and expertise.

The Idea

The inspiration came unexpectedly from the Netflix documentary The Evolution of Hip Hop. Just as artists reimagined familiar sounds by sampling and remixing, our goal was to apply the same principle to web design. We set out to take visual and experiential cues that users already recognised from leading consumer brands and remix them into something fresh, distinctive, and relevant to an accountancy firm. The brief was clear: make the site relatable yet surprising; professional but experimental; familiar while feeling entirely unique. Above all, it needed to communicate Fitzgerald Power’s personality and forward-thinking approach to accountancy in a creative, warm, and confident way.

Execution

The redesigned fitzgeraldpower.ie delivers a digital experience that feels instantly recognisable yet original, stepping outside sector norms while staying grounded in audience needs. Research showed the old navigation was clunky, making it difficult for users to find Fitzgerald Power’s strong thought-leadership content. We restructured the site architecture, introducing a clear hierarchy for services, insights, and people profiles, while creating a dedicated events section to highlight their growing collaboration series with Bank of Ireland and The Currency.

Subtle but impactful animations and transitions add energy without compromising usability. The tone of voice balances professionalism with warmth, making complex content approachable. To capture authenticity, we partnered with photographer Myles Shelly on a bespoke video and photography shoot, optimised for high-quality delivery without slowing performance.

On the backend, a modular development approach ensures scalability and easy updates, empowering the Fitzgerald Power team to grow the site alongside their business. The end result is a professional yet creative platform that mirrors the ethos of Hip Hop itself: remixing the familiar into something bold and new. It communicates expertise with confidence, captures attention with personality, and sets a new standard for professional services web design.