The Approach

In the wake of the positive reception to the 2018 Annual Report, we looked to capitalise on its success and push the creative further this time. Throughout our briefing sessions, all parties agreed that the report's main focus would be stories of the Irish Cancer Society people, the personalities who provide support, and the individuals that the Irish Cancer Society has helped and supported.

Because of the Covid-19 pandemic's impact, we had to find a creative way to bring the Annual Report's case studies to life. Since we were unable to use photographic portraits of the individuals in the case studies, we collaborated with illustrator Lydia Hughes instead to help tell our stories. Lydia's minimalist technique and adroit use of colour really complemented the style of the Irish Cancer Society's Annual Report from 2018.

The Execution

As this year's report featured several illustrations, the use of colour throughout the piece was critical and, as a result, was approached in a different way to the previous year's document. The finished report strikes the right balance between striking design and bold illustration to express the Irish Cancer Society's people's personal stories meaningfully.