The Background

Prim-Ed (Ireland/UK) and R.I.C. Publications (Australia/New Zealand) are trusted leaders in primary education, with over 40 years’ experience creating curriculum-aligned resources. As education delivery moves towards blended learning, both organisations recognised a need for a digital tool to help teachers with planning and reporting. Let’s Teach! was conceived as the answer: an endorsed sub-brand with its own identity, supported by the reputation and rich resources of its parent companies.

The Idea

Through research and workshops, we uncovered a powerful insight: teachers are multi-taskers, mentors and role models, but their time is swallowed by admin. Let’s Teach! was positioned as the tool that gives time back, enabling teachers to focus on what matters most: teaching. The brand strategy articulated a clear mission, vision and values around empowerment, inspiration and joy. Our creative concept reframed teachers as everyday superheroes, and the brand identity was designed to capture their energy, optimism and impact.

Execution

The identity combines comic-book textures and bold graphics with a friendly, accessible typographic system and colour palette. Playful brand characters and symbolic elements, inspired by schoolbooks, reinforce the idea of teachers’ “superpowers” while remaining practical and easy to use in digital and print. Photography highlights moments of humanity and personal growth in the classroom, keeping the focus on teachers and students. Across messaging, tone of voice and design, the brand speaks with clarity, warmth and confidence, bringing to life a platform that is as supportive and inspiring as the educators it serves. The result is a distinctive, future-proofed identity and visual language that champions teachers, reduces complexity, and positions Let’s Teach! as an inspiring new force in education.