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Prescriptive Solutions, Sustainable Production.

Origin Enterprises is a recognised market leader in the European Agri-Services with operations in seven countries across three regions. With crop science and expert research at the heart of its business, Origin provides specialist on-farm agronomy services, digital agricultural services, and the supply of crop technologies to help farmers optimise economic returns on a sustainable basis. As it reflected on another memorable year, Origin wanted to use its 2021 Annual Report to reveal the complexity of its business to an audience who may not have been aware of how the organisation works.

The Approach

An integral part of the report brief was to give the reader an engaging overview of a complex business – individual divisions working and supporting each other to create a cohesive whole.

We commissioned Irish illustrator Diarmuid Ó Catháin to beautifully illustrate what Origin does from satellite imagery, fertiliser sales, walking the field, supply chain to amenities and sustainability. Elements from Diarmuid's illustration were used to link to case studies in the report and help explain critical information such as the business model.

Origin Approach
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Throughout the report, a vibrant gradient colour palette moving from blues to greens (mirroring the journey from sky to field) reflects Origin’s agile and fluid approach. A rich picture style with pull-outs for case studies helped showcase engaging and impactful content.

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