15 years in Industry

Mariana is a Senior Account Director with over 15 years of experience in advertising and branding, having worked across Venezuela, Colombia, and Ireland. Her career has been shaped by her time at some of the world’s most creative and renowned agencies, including ARS DDB Worldwide, FutureBrand, McCann Dublin, and The Public House.

An exceptional account handler, Mariana is a natural team leader with a passion for brand building and delivering standout work that consistently exceeds client expectations. She is deeply committed to the power of creative ideas and the impact they have on the brands she works with. Mariana takes pride in ensuring alignment across all teams to produce work that everyone is proud of. Mariana’s approach to account management is defined by close collaboration with clients and internal teams. She brings projects to life with her ability to manage the demands of multiple workstreams, whether it’s delivering on the fast-paced requirements of always-on accounts or handling strategic initiatives with staggered timelines and diverse stakeholders.

Over the course of her career, Mariana has successfully delivered world-class comms and brand identity solutions across a wide range of sectors, from financial services to spirits and non for profit organisations. She has worked on renowned brands such as Zurich Insurance, Lioncor (Glass Bottle Site), Médecins Sans Frontières (MSF), Atlantic Technological University (ATU), Irish Distillers International, Design & Crafts Council Ireland, Green Isle Foods, The Absolut Group, Google/Aramark (Bolands Mills Site), Motion (part of Mediahuis Ireland), and Mark Anthony Brands International.

Mariana’s talent and leadership have also been recognised beyond the workplace. She was selected for the fifth edition of the IAPI Female Futures Fund 2024, a prestigious bursary programme designed to accelerate women into senior leadership roles. This highly regarded professional development initiative is a testament to her dedication, expertise, and impact within the industry.

Qualifications

• B.A., Hons - Communications & Media, Universidad Católica Andrés Bello, Caracas
• Advanced Certificate in Advertising, Universidad Monteávila, Caracas
• Certified Digital Marketing Professional, Digital Marketing Institute, Dublin
• Female Futures Fund Class of 2024 Recipient, The Institute Of Advertising Practitioners In Ireland, Dublin