7 years in Red Dog

8 years in Industry

Alessandra is a critical thinker who loves solving problems through solid research and creativity. Before pursuing a career in design, Alessandra was a research scientist with a degree in Organic Chemistry and a PhD in Glycosciences. Since joining Red Dog, she has taken on significant design projects, predominantly working on brand identity, digital design, and design for print, often delivering complex multi-platform projects. Her scientific approach and meticulous attention to detail are invaluable in the studio, where she energetically contributes to improving design practices and protocols and promoting a collaborative environment. Alessandra's work includes reports for major PLCs and not-for-profit organisations in Ireland, such as Kingspan, I-RES, Clúid Housing, Dalata, the RDS, and Concern Worldwide. Her brand identity work spans various formats and most recently included the rebrand of Retail Excellence Ireland (REI), Pippo's brand identity and app design for Clamwiliam Health group, and the brand identity of Caru. Her systematic approach to design has also led her to play a crucial role in developing and implementing brand architecture systems for prominent corporate clients, such as Maldron Hotels and Clayton Hotels (Dalata Hotel Group), Laya Healthcare, Kerry Group, Davy Group, and AerCap.

Alessandra is a recognised presence in the design community, having been featured on sector-specific podcasts, articles, and webinars – and as a mentor on The Big Idea and the NCAD Graduate Portfolio Industry review. She is a member of the ISTD (International Society of Typographic Designers) and has served on the Institute of Designers in Ireland (IDI) Awards Committee and the IDI Council. In 2016, she earned a first-class Visual Communication honours degree from the University of South Wales. Her exceptional graduate project received the prestigious Grand Prix at the IDI Graduate Awards 2016 while, more recently, she has received recognition on national design award platforms such as IDI and the 100 Archive.

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Qualifications

• Hons. BA Graphic Communications, University of South Wales, 2016 (First Class Honours)
• Doctor of Philosophy (PhD) Carbohydrate/Organic Synthesis, Universitá degli Studi di Napoli Federico II, Italy, 2006
• Hons. BSc Chemistry, Universitá degli Studi di Napoli Federico II, Italy, 2003 (110/110 Summa cum Laude)
• Certificate in Introductory Data Analytics, UCD Professional Academy, 2022
• Certificate - Adobe After Effects - Level 1 & 2, Pulse College, 2019
• ICM Certificate in Web Design, Griffith College Dublin, 2017 (Distinction)