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Susan Carberry

Creative Director

18 years in Red Dog

27 years in Industry

Susan’s expertise lies in delivering exceptional brand identities, design systems, and communication solutions that span multiple touchpoints, such as investor reports, internal communications, and campaign initiatives. Among the list of clients she has worked with are names like Kerry Group, Ornua, Origin Enterprises, Google, Dalata Hotel Group, AerCap, Irish Aid, Rethink Ireland, Avista, and Cluid Housing. Susan has been instrumental in leading a brand refresh and creating a comprehensive design system for Concern Worldwide. Additionally, she has been responsible for the successful brand creation and rollout of the new South East Technological University.

Susan's work in branding and design has earned significant recognition, with her projects being selected for the prestigious 100 Archive. Notably, she has also been honoured with IDI, ICAD and Transform Europe design awards. She actively contributed as a team designer in Facebook's design hacks and has been part of various design exhibitions, including the notable Creatives Against Covid campaign. Demonstrating her commitment to professional growth, she recently participated in ATU's Design West summer school programme and is pursuing a certificate in Design Thinking at the Institute of Art Design + Technology, Dun Laoghaire and a UX diploma with the UX Design Institute.

As an active member of the Institute of Designers in Ireland, Susan is committed to fostering the growth of fellow designers. She has mentored designers in the ICAD upstarts program and Design Skillnet's New Now Program. Moreover, she has sat as an industry specialist on the interview board for Technological University of the Shannon and at the NCAD Graduate Portfolio Industry review. This year she has the honour of sitting on the IDI judging panel.


Qualifications

  • HONS B.A. IN VISUAL COMMUNICATIONS, NATIONAL COLLEGE OF ART & DESIGN
  • Professional Certificate in Typographic Futures - National College of Art and Design/Creative Futures Academy (Distinction)

Meet more of the team


Debbie Cooke

Senior Designer

Elena Stevant

Designer

David Stanley

Head of Digital

Ashley Caprani

Head of Client Services