Thinking

Thoughts from the studio
Strategy
Why Brand Values Go Beyond Words

Bringing Trust and Connection to Build Authentic Brand Identities

— Alison Mills
Design
Live and unlearn

A year of change; (un)learning to let go of old habits, unconscious biases and beliefs, all for the better.

— Paula McEntee
Brand
In their shoes

What a Mini MBA in Brand Management taught me about trust, empathy – and Greek generals – in successful branding projects.

— Shona Byrne
The first 30 years

Celebrating and remembering three decades of curiosity.

— Mary Doherty
Design
WOVEN

How I learnt to embrace my unusual professional journey by weaving a basket in Connemara.

— Alessandra Ravidà
Design
School’s (not) out for Summer

How a trip to Design West Summer school at ATU was the perfect opportunity to reset and recharge our creative batteries

— Susan Carberry