The Background

Empowered Money is not just a venture; it's a commitment to empower individuals and businesses alike in making informed financial decisions. The brokerage was founded in October 2023, by Shane O’Toole. The company aims to redefine the relationship people have with their money, help their clients navigate the world of finance and ensure their money works hard for them. The brand vision is to transform financial fear into financial assurance through personalised, transparent, and educational-focused advice. They do this by providing personalised financial strategies that align with your life's goals and aspirations.

The Idea

We developed a simple graphic language, using switches to symbolise empowerment and the customer's authority over financial decisions.

The Execution

The switch motif is integrated into the stylised 'E' logo, reinforcing this theme. It lends itself perfectly to animation and data visualisation. Our approachable tone distinguishes Empowered Money from traditional financial brokers, fostering trust and accessibility. Vibrant visuals and clear messaging promote transparency, instilling confidence and fostering financial Empowerment. The result is a brand identity and toolkit that portrays confidence and clarity.