Work: Brand Identity

Brand Strategy _ Brand Identity _ Digital _
St. John of God

Saint John of God is a charitable organisation that provides health, social care and education services for children, adolescents and adults in Ireland and beyond. Partnering with MCCP, our task was to develop a brand for Saint John of God that tells a story of a modern organisation that’s fit for purpose in a complex and challenging world, and to celebrate the dedication and devotion of Saint John of God’s people, who make a real and tangible difference supporting thousands of people every day in Ireland.

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Brand Identity _
Irish Cancer Society

A new brand identity for the Irish Cancer Society to enable the organisation to support its community through fundraising, service provision, research and advocacy now and in the future.

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Brand Identity _ Digital _
Merrion Fertility Clinic

A distinctive new brand for Merrion Fertility Clinic that reflects its values and is inspired by connections - the relationships and partnerships formed on the fertility journey – while showcasing the Clinic as a centre of medical excellence.

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Brand Strategy _ Brand Identity _
ATA Engineering Group

ATA designs, manufactures and supplies precision industrial tools to leading manufacturing industries, including aerospace, automotive and power generation. As part of a strategy to streamline and simplify operations we led a brand refresh that positioned the company for future and further growth.

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Transform Awards
Brand Identity _
South East Technological University

A new identity for South East Technological University (SETU) – the first technological university in the south-east of Ireland. Formed by merging the institutes of Technology at Waterford and Carlow, SETU boasts campuses in Waterford, Carlow, Wexford, Wicklow, and Kilkenny.

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Brand Strategy _ Brand Identity _
Jhpiego

Based in Maryland, Jhpiego, an affiliate of Johns Hopkins University, has been breaking down barriers to high-quality healthcare for the world's most vulnerable populations for more than 40 years. In order to engage effectively with potential funders, they needed a new identity to communicate their mission and values with greater impact, personality and focus. All of this with a name that some people (ok, a lot of people!) find challenging to pronounce. So, before we go any further: jhpiego = jay-pie-go. Easy!

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Selected for 100 Archive 2022 100 Archive 2022 ICAD Awards 2023
Brand Identity _ Digital _
Behaviour and Attitudes

Founded in 1985, B&A is a respected Research and Insight Agency providing comprehensive research services in Ireland and worldwide. Our goal was to transform the B&A brand to showcase its leading-edge services and embody its passionate, innovative, and strategic nature – while maintaining a fresh and relevant image.

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Brand Identity _
Converge

We were tasked to develop a unique brand identity that effectively communicates Converge's exclusive and tailored offering. The essence of the Converge brand lies in fostering connections between clients, publishers, and media agencies within a curated marketplace. It empowers advertisers to seize control and deliver personalised campaigns that resonate.

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Brand Identity _
Maeve's Bar

An exciting branding project that blends a lot of legends with a little bit of history to make a memorable new identity for Maeve's Bar, a new attraction at the heart of the newly developed Queen Maeve's Square in Sligo.

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Brand Strategy _ Brand Identity _
Pippo

A brand identity for Pippo, a new online and app offering from Clanwilliam Health that aims to transform how GPs communicate with their patients, offering an easy, quick and convenient way to book appointments online with ease.

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Brand Identity _
Caru

A name and identity for a new programme, led by the Irish Hospice Foundation, that’s designed to provide comprehensive support to nursing homes in delivering palliative and end-of-life care. This programme aims to enhance the quality of life for residents and offer solace to families and loved ones during the bereavement process.

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Brand Strategy _ Brand Identity _
Retail Excellence Ireland

Retail Excellence Ireland (REI) is a non-profit organisation that supports Irish retailers. They asked us to develop a brand identity that aligns with its vision to champion, support and grow Irish retail and promote excellence comparable to the best in the world.

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Brand Identity _ Digital _
Clinch Wealth Management

Clinch Wealth Management is a highly regarded firm specialising in wealth management services, offering invaluable expertise in pensions, investment strategies, and inheritance planning. Identifying the need to change its approach to relationship building, Clinch sought our assistance to develop a new brand that honours its well-established reputation and showcases its unique personality.

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Selected for 100 Archive 2022 100 Archive 2022
Brand Identity _
National Youth Council of Ireland

The National Youth Council of Ireland (NYCI) is the official representative organisation for voluntary youth organisations in Ireland. As the youth sector continues to expand, it recognised the importance of a fresh brand system that would solidify its position as a leading authority and enable effective communication with multiple audiences, including government departments, decision-makers, and young individuals.

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Brand Identity _
Tank & Skinny's

It's All Good in the north-west as Tank & Skinny's celebrates the opening of its newest coffee shop in Derry with a new identity that places its two owners front and centre and a brand personality that’s honest, authentic, friendly, accessible and non-pretentious.

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Selected for 100 Archive 2022 100 Archive 2022
Brand Identity _ Digital _
Dublin Design institute

Dublin Design Institute (DDI) is a private education institute that has been producing skilled graduates in graphic, fashion, interior, and UX design for over 20 years. Recently, DDI undertook a brand identity refresh to better underline its ambition and allowing it to communicate its offering in a modern, eye-catching fashion.

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Brand Identity _ Digital _
Avista

A new name and brand for the Daughters of Charity, an organisation that has been transforming the lives of people living with intellectual disabilities for almost one hundred years.

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Brand Identity _ Digital _
FuturEnergy Ireland

We're very proud to have worked with Coillte and ESB on naming and branding FuturEnergy Ireland. This exciting initiative aims to harness the full potential of Ireland's wind and forestry resources, propelling the nation towards a sustainable, green energy economy.

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Brand Identity _
Beara Bitters

Beara Bitters is a new Irish bitters inspired by the Beara Peninsula, a rugged, wild and beautiful peninsula on Ireland's south-west coast. We've designed an award-winning brand for Beara Bitters that strikes a balance between heritage, nature and modernity and takes inspiration from Ireland's beautiful landscape.

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Brand Identity _ Digital _
Dunville Pharmacy

A charming identity for Dunville Pharmacy, a Dublin-based independent community pharmacy dedicated to health and wellbeing, that reflects its trusting, knowledgeable, and caring reputation.

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Brand Identity _
Pavilion

Rathmullan House Hotel on the shores of Lough Swilly in Donegal wanted a "Big Idea" identity for their new pub and pizza restaurant under a "Big Top" on the hotel's front lawn.

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Brand Identity _
The Samuel

Conceiving a name and developing a brand identity for a new hotel from the Dalata Group, Ireland's largest hotel operator. Situated in the heart of Dublin overlooking the River Liffey, the hotel's location played a crucial part in its name and the development of its identity.

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Brand Identity _ Digital _
Country Crest

A new visual language and website for family-owned farm food business in North County Dublin to reflect people's impression when they visit Country Crest – of a passionate, grounded team with a down-to-earth approach committed to quality, sustainability and integrity.

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Brand Identity _
University of Limerick

Developing a refreshed brand proposition and future-proofed visual identity for University of Limerick to connect with its many diverse audiences in an eye-catching and compelling way.

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Kinsale Shark Awards 2019
Brand Strategy _ Brand Identity _
Orbidal

A new name and identity for Tenderscout, an up-and-coming start-up that found itself at a critical transition point towards becoming an established business.

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Transform Europe Design Awards 2020
Brand Strategy _ Brand Identity _
Concern Worldwide

Creating a cohesive brand toolkit – including tone of voice guidelines – for Concern Worldwide's global brand refresh would reflect the organisation's new unified approach and flex for different audiences across multiple platforms and geographies.

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Brand Identity _
Together Academy

A contemporary, energetic and engaging brand for Together Academy, a unique college and social enterprise cafe in Dublin, that offers a critical social and support network for adults with Down Syndrome.

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Brand Strategy _ Brand Identity _
Irish Traditional Music Archive

A contemporary brand identity for the Irish Traditional Music Archive (ITMA), the guardian of the most extensive collection of Irish traditional music in existence, that also pays homage to the Archive's historic origins.

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Brand Strategy _ Brand Identity _
Umusic

Universal Music Group is the biggest record label in the world and home to a diverse roster of artists across an iconic array of labels. UMUSIC, the business-to-consumer side of the business has been around for 10 years. So too had its logo. That’s why Universal Music Group approached us about a new visual identity for the UMUSIC brand, one which could help stamp its mark on the next decade.

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Brand Identity _ Digital _
Bresson

An eye-catching logo and visual language for Bresson, a fine-dining French restaurant in Monkstown, Co. Dublin.

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Brand Strategy _ Brand Identity _
TU Dublin

A new approach to third-level institutions demanded a bold, modern and dynamic identity that personifies the impact TU Dublin will have on the higher education landscape.

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Brand Identity _
Davy

Redesigning Davy Group's identity to reflect a company-wide culture and brand review, creating guidelines and templates to showcase its new visual and verbal language.

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Selected for 100 Archive 2019 100 Archive 2019
Brand Strategy _ Brand Identity _
TUHF

Tallaght University Hospital Foundation (TUHF) is the independent arm of Tallaght University Hospital concerned with fundraising for research and other projects, as well as building the hospital’s brand image. Our brief was to create an identity for TUHF that would speak to its core audiences of hospital staff, fundraising groups in the vicinity, corporate donors and members of the general public.

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Brand Strategy _ Brand Identity _ Digital _
Fórsa

Red Dog was commissioned by a steering group representative of The Civil, Public and Services Union (CPSU), Public Service Executive Union (PSEU) and IMPACT to develop a name and identity for a new union, which would unite more than 80,000 members to become the second largest union on the island of Ireland.

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