Work: Brand Identity

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Selected for 100 Archive 2022 100 Archive 2022 COMMENDED ICADS 2023 ICAD Awards 2023
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Behaviour and Attitudes

Founded in 1985, B&A is a respected Research and Insight Agency providing comprehensive research services in Ireland and worldwide. Our goal was to transform the B&A brand to showcase its leading-edge services and embody its passionate, innovative, and strategic nature – while maintaining a fresh and relevant image.

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Converge

We were tasked to develop a unique brand identity that effectively communicates Converge's exclusive and tailored offering. The essence of the Converge brand lies in fostering connections between clients, publishers, and media agencies within a curated marketplace. It empowers advertisers to seize control and deliver personalised campaigns that resonate.

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Maeve's Bar

An exciting branding project that blends a lot of legends with a little bit of history to make a memorable new identity for Maeve's Bar, a new attraction at the heart of the newly developed Queen Maeve's Square in Sligo.

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Brand Strategy _ Brand Identity _
Pippo

A brand identity for Pippo, a new online and app offering from Clanwilliam Health that aims to transform how GPs communicate with their patients, offering an easy, quick and convenient way to book appointments online with ease.

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Caru

A name and identity for a new programme, led by the Irish Hospice Foundation, that’s designed to provide comprehensive support to nursing homes in delivering palliative and end-of-life care. This programme aims to enhance the quality of life for residents and offer solace to families and loved ones during the bereavement process.

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Brand Strategy _ Brand Identity _
Retail Excellence Ireland

Retail Excellence Ireland (REI) is a non-profit organisation that supports Irish retailers. They asked us to develop a brand identity that aligns with its vision to champion, support and grow Irish retail and promote excellence comparable to the best in the world.

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Brand Identity _ Website _
Clinch Wealth Management

Clinch Wealth Management is a highly regarded firm specialising in wealth management services, offering invaluable expertise in pensions, investment strategies, and inheritance planning. Identifying the need to change its approach to relationship building, Clinch sought our assistance to develop a new brand that honours its well-established reputation and showcases its unique personality.

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Selected for 100 Archive 2022 100 Archive 2022
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National Youth Council of Ireland

The National Youth Council of Ireland (NYCI) is the official representative organisation for voluntary youth organisations in Ireland. As the youth sector continues to expand, it recognised the importance of a fresh brand system that would solidify its position as a leading authority and enable effective communication with multiple audiences, including government departments, decision-makers, and young individuals.

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South East Technological University

A new identity for South East Technological University (SETU) – the first technological university in the south-east of Ireland. Formed by merging the institutes of Technology at Waterford and Carlow, SETU boasts campuses in Waterford, Carlow, Wexford, Wicklow, and Kilkenny.

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Tank & Skinny's

It's All Good in the north-west as Tank & Skinny's celebrates the opening of its newest coffee shop in Derry with a new identity that places its two owners front and centre and a brand personality that’s honest, authentic, friendly, accessible and non-pretentious.

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Selected for 100 Archive 2022 100 Archive 2022
Brand Identity _ Website _
Dublin Design institute

Dublin Design Institute (DDI) is a private education institute that has been producing skilled graduates in graphic, fashion, interior, and UX design for over 20 years. Recently, DDI undertook a brand identity refresh to better underline its ambition and allowing it to communicate its offering in a modern, eye-catching fashion.

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Brand Identity _ Website _
Avista

A new name and brand for the Daughters of Charity, an organisation that has been transforming the lives of people living with intellectual disabilities for almost one hundred years.

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Brand Identity _ Website _
FuturEnergy Ireland

We're very proud to have worked with Coillte and ESB on naming and branding FuturEnergy Ireland. This exciting initiative aims to harness the full potential of Ireland's wind and forestry resources, propelling the nation towards a sustainable, green energy economy.

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Beara Bitters

Beara Bitters is a new Irish bitters inspired by the Beara Peninsula, a rugged, wild and beautiful peninsula on Ireland's south-west coast. We've designed an award-winning brand for Beara Bitters that strikes a balance between heritage, nature and modernity and takes inspiration from Ireland's beautiful landscape.

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Dunville Pharmacy

A charming identity for Dunville Pharmacy, a Dublin-based independent community pharmacy dedicated to health and wellbeing, that reflects its trusting, knowledgeable, and caring reputation.

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Pavilion

Rathmullan House Hotel on the shores of Lough Swilly in Donegal wanted a "Big Idea" identity for their new pub and pizza restaurant under a "Big Top" on the hotel's front lawn.

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The Samuel

The Dalata Group is Ireland's largest hotel operator, with 44 hotels in its portfolio across the Clayton and Maldron Hotel groups. As Dalata continues to grow its hotel offering across the UK and Ireland, we were commissioned to work on their new Dublin hotel's naming and brand identity.

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Country Crest

Country Crest is a family-owned farm food business in North County Dublin that farms, produces and distributes fresh and great-tasting healthy food. They approached us to work on a new visual language and website to reflect the impression that people get when they visit Country Crest – of a passionate, grounded team with a down to earth approach who are committed to quality, sustainability and integrity.

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University of Limerick

Opened in 1972, University of Limerick is an independent third-level institution with 15,000 students that has repeatedly been ranked in the world's Top 100 young universities. In 1989, UL had invested in a rebrand and felt it was time for the university’s brand to be refreshed. Red Dog was given the opportunity to bring it right up to date, and beyond, developing a brand proposition and visual identity that would future-proof the university and connect with its many audiences in a compelling way.

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Winner Kinsale Shark Awards 2019
Brand Strategy _ Brand Identity _
Orbidal

Tenderscout found itself at a critical transition point. As it moved from being an up-and-coming start-up into an established business, the need for a new identity was expressed to give Tenderscout the credibility to compete for multinational business globally.

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Highly Commended Transform Europe Design Awards 2020
Brand Strategy _ Brand Identity _
Concern Worldwide

In 2019, Concern undertook a global brand refresh to craft a new, relevant brand narrative and bring global visual and verbal consistency to the brand. Our task was to create a cohesive brand toolkit, including tone of voice guidelines, which would reflect the new unified approach of the organisation and also flex for different audiences across multiple platforms and geographies.

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Together Academy

Today over 90% of adults with Down Syndrome in Ireland are unemployed. Together Academy was established with a mission to change this. A unique college and social enterprise cafe in Dublin, Together Academy will provide people with Down Syndrome specialised certified training, on the job experience, future work placements and a critical social and support network. We intended to create a brand that has buckets of character, is warm, approachable and reflects the energy and passion of the Together Academy.

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Irish Traditional Music Archive

The Irish Traditional Music Archive (ITMA) is the guardian of the largest collection of Irish traditional music in existence. Its purpose is to collect, preserve, organise and circulate materials regarding Irish traditional song, music and dance. It may be deeply rooted in history, but traditional music is very much a living, breathing artform. This was something the ITMA wanted to reflect in a new brand identity.

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Brand Strategy _ Brand Identity _
Umusic

Universal Music Group is the biggest record label in the world and home to a diverse roster of artists across an iconic array of labels. UMUSIC, the business-to-consumer side of the business has been around for 10 years. So too had its logo. That’s why Universal Music Group approached us about a new visual identity for the UMUSIC brand, one which could help stamp its mark on the next decade.

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Bresson

A fine-dining French restaurant in Monkstown, Co. Dublin, Conor Kavanagh and Executive Chef, Temple Garner, of Bresson briefed us to design a logo and visual language for their new eatery.

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Brand Strategy _ Brand Identity _
TU Dublin

TU Dublin officially became the fourth university in the Dublin region in early 2019. The union of Dublin Institute of Technology, Institute of Technology, Blanchardstown and Institute of Technology, Tallaght, TU Dublin is Ireland’s first technological university. A new approach to third level institutions, the visual identity for this university called for a new approach of its own.

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Davy

The Davy Group had undergone a company-wide culture and brand review to come up with a new brand positioning. The result of this project was “It’s Personal to Us”. Our brief was to redesign their identity, in line with this new positioning, and create guidelines and templates to showcase the new visual and verbal language.

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Selected for 100 Archive 2019 100 Archive 2019
Brand Strategy _ Brand Identity _
TUHF

Tallaght University Hospital Foundation (TUHF) is the independent arm of Tallaght University Hospital concerned with fundraising for research and other projects, as well as building the hospital’s brand image. Our brief was to create an identity for TUHF that would speak to its core audiences of hospital staff, fundraising groups in the vicinity, corporate donors and members of the general public.

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Brand Strategy _ Brand Identity _ Website _
Fórsa

Red Dog was commissioned by a steering group representative of The Civil, Public and Services Union (CPSU), Public Service Executive Union (PSEU) and IMPACT to develop a name and identity for a new union, which would unite more than 80,000 members to become the second largest union on the island of Ireland.

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Brand Strategy _ Brand Identity _
Jhpiego

Based in Maryland, Jhpiego, an affiliate of Johns Hopkins University, has been breaking down barriers to high-quality healthcare for the world's most vulnerable populations for more than 40 years. In order to engage effectively with potential funders, they needed a new identity to communicate their mission and values with greater impact, personality and focus. All of this with a name that some people (ok, a lot of people!) find challenging to pronounce. So, before we go any further: jhpiego = jay-pie-go. Easy!

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