Working from the ground up.
Country Crest is a family-owned farm food business in North County Dublin that farms, produces and distributes fresh and great-tasting healthy food. They approached us to work on a new visual language and website to reflect the impression that people get when they visit Country Crest – of a passionate, grounded team with a down to earth approach who are committed to quality, sustainability and integrity.
We also refreshed Country Crest's logo during the process, optimising it to work strongly online and offline and to complement the visual language refresh.
"Down to Earth" is a perfect summation of Country Crest – it reflects its people and products, and it also speaks to their values, as they see themselves as the guardians of the land and treat it with respect and care. This led us to reflect on 'earth' and its many soil layers that provide the perfect environment for growing nutritious food. This provided us with the inspiration for Country Crest's new look and feel.
We carefully chose a considered combination of earthy colours and typefaces to complement the warmth, commitment to sustainability and CSR activities. The concept of the earth also inspired textures to represent foliage, grain, grass and soil. These elements inform the visual language, with the concept of the overlapping layers of blocks of colour, texture, and imagery alluding to the notion of great things happening from the ground up.
Interspersed with their beautiful photography the new system has potential for lots of varied applications across screen and print. It creates a visual language that gives them lots of flexibility to create consistent materials across all business areas.
The website is a clear example of this flexibility in action. The strong imagery is allowed to sing with the supporting colours and textures, highlighting everything is backed by Country Crest and their values.
We applied the new logo and visual language to Country Crests's guidelines, website design and online materials including social media assets, and the new look to their onsite directional signage and reception area.
The result is a flexible visual language and website that allows Country Crest to consistently share their story, in print and online.
Huge thanks to all the team at Red Dog whose enthusiasm to get the best creative results is infectious. They worked closely with all stakeholders at Country Crest to deliver a new and distinct visual language for us – which they brought to life across various touchpoints such as our new website, signage, internal comms and brand guidelines. We are delighted with the results, and thoroughly enjoyed the process.
Breda Leonard, Head of Marketing, Country Crest
Dublin
22 Ely Place
Dublin, D02 AH73
Ireland
New York
175 Varick Street
New York, NY 10014
USA
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