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Working from the ground up.

Country Crest is a family-owned farm food business in North County Dublin that farms, produces and distributes fresh and great-tasting healthy food. They approached us to work on a new visual language and website to reflect the impression that people get when they visit Country Crest – of a passionate, grounded team with a down to earth approach who are committed to quality, sustainability and integrity.

We also refreshed Country Crest's logo during the process, optimising it to work strongly online and offline and to complement the visual language refresh.

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Interspersed with their beautiful photography the new system has potential for lots of varied applications across screen and print. It creates a visual language that gives them lots of flexibility to create consistent materials across all business areas.

The website is a clear example of this flexibility in action. The strong imagery is allowed to sing with the supporting colours and textures, highlighting everything is backed by Country Crest and their values.

We applied the new logo and visual language to Country Crests's guidelines, website design and online materials including social media assets, and the new look to their onsite directional signage and reception area.

The result is a flexible visual language and website that allows Country Crest to consistently share their story, in print and online.

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Huge thanks to all the team at Red Dog whose enthusiasm to get the best creative results is infectious. They worked closely with all stakeholders at Country Crest to deliver a new and distinct visual language for us – which they brought to life across various touchpoints such as our new website, signage, internal comms and brand guidelines. We are delighted with the results, and thoroughly enjoyed the process.

Breda Leonard, Head of Marketing, Country Crest

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