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A university with designs on the future.

Opened in 1972, University of Limerick is an independent third-level institution with 15,000 students that has repeatedly been ranked in the world's Top 100 young universities.

The world, and Ireland especially, had moved on a whole lot since 1989. Even so, that was the last time the university’s brand had been refreshed. So Red Dog was given the opportunity to bring it right up to date, and beyond, developing a brand proposition and visual identity that would future-proof the university and connect with its many audiences in a compelling way.

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