The creative solution for this brief focuses on harnessing the concept of flexible, progressive pathways. It features a strong, dynamic logotype and energetic colour palette with a digital presence in mind. In all iterations of the logotype, the central 'D' is always the most prominent as it represents the single theme that encompasses the entire enterprise - Design.

The concept of dispersion, whereby white light separates into visible colours informs the identity's palette. Upon passage through a triangular prism, white light splits into red, orange, yellow, green, blue, indigo and violet. These colours form the basis for a comprehensive colour guide system.

The brand's typeface is PolySans, which was selected for its playful personality, clarity and eye-catching details. The logotype informs the visual language as interesting shapes are used in diverse ways to keep layouts interesting and fresh across screen and print.

The tagline, inspired by the idea of reflection, communicates directly to the student. It acts as an explicit call to action that challenges the reader: reflect on yourself, reclaim your path and reignite your passion.

We designed a suite of rollout items and design templates that feature elements of the logotype, colour combinations and image treatment that demonstrate how the identity can be dialled up and down.

We also designed and developed a new dynamic website that brings the brand to life and showcases Dublin Design Institute as a forward-looking creative Institute.