Our naming and brand work was guided by their new vision, 'People living their best lives as active citizens in an inclusive society', and by their core values: service, respect, excellence, collaboration, justice and creativity that underpin everything they do.

The name 'Avista' refers to a broad sweep of the landscape ahead. To new horizons. It speaks to how the Daughter's approach has always been forward-looking. While researching the Daughters' rich history, we were drawn to the 'cornette' a distinctive headdress that the nuns wore in the 1800s. The symbol we created drew inspiration from the cornette while also representing an optimistic symbol for Avista's future in the form of a bird in flight.

The graphic language is centred around the new logo. Firstly, the fluid arc shapes combined with imagery and colour, create sweeping curves across applications. Additionally, the individual bird shapes are paired with dynamic type to create a sense of momentum for high-level messaging.

The colour palette is warm and positive. Inspired by their values and people, it is designed to work across a broad range of audiences. We also designed their new website and strategy to complement their newly branded launch communications.