A new name takes flight.
Since 1925 The Daughters of Charity have brought change to the lives of children and adults with intellectual disabilities across Ireland. In 2020 the Daughters of Charity relinquished managerial control of the charity to an independent board of directors. At the same time, a decision was taken to change the organisation's name and identity to reflect its future plans as the organisation moves with the times and the changing nature of healthcare provision in Ireland.
Our naming and brand work was guided by their new vision, 'People living their best lives as active citizens in an inclusive society', and by their core values: service, respect, excellence, collaboration, justice and creativity that underpin everything they do.
The name 'Avista' refers to a broad sweep of the landscape ahead. To new horizons. It speaks to how the Daughter's approach has always been forward-looking. While researching the Daughters' rich history, we were drawn to the 'cornette' a distinctive headdress that the nuns wore in the 1800s. The symbol we created drew inspiration from the cornette while also representing an optimistic symbol for Avista's future in the form of a bird in flight.
The graphic language is centred around the new logo. Firstly, the fluid arc shapes combined with imagery and colour, create sweeping curves across applications. Additionally, the individual bird shapes are paired with dynamic type to create a sense of momentum for high-level messaging.
The colour palette is warm and positive. Inspired by their values and people, it is designed to work across a broad range of audiences. We also designed their new website and strategy to complement their newly branded launch communications.
Red Dog took great care and attention developing our new branding that would give the organisation a fresh identity that was simultaneously respectful to our history, going so far as to incorporate visual clues throughout our new iconography. We have been overwhelmed by the compliments received for our new look, and I am constantly asked who built our new website.
Their creativity and attention to detail in their project management has allowed us to make the transition as easy as possible from our old name to new branding, in spite of the challenges presented by a global pandemic.
Natalya Jackson, CEO, Avista
More Work
Photography: Aileen Dillon | Art Direction: Laura O’Neill
Dublin
22 Ely Place
Dublin, D02 AH73
Ireland
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175 Varick Street
New York, NY 10014
USA
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