Dunville Pharmacy

A charming identity for Dunville Pharmacy, a Dublin-based independent community pharmacy dedicated to health and wellbeing, that reflects its trusting, knowledgeable, and caring reputation.

The Background

Dunville Pharmacy, a community-oriented independent pharmacy nestled in Ranelagh, passionately prioritises health and well-being. In addition to offering customary pharmacy products and services, they have curated their own line of herbal remedies, skincare products, and teas. Seeking to establish a visual identity that exudes trust, expertise, and compassion, Dunville entrusted us with the task. Furthermore, we crafted a new e-commerce website that has revolutionised their online sales, enhancing convenience for their valued customers.

The Idea

Dunville Pharmacy is a trusted pharmacy and a specialist in bespoke herbal medicine, herbal teas, and a diverse range of nutritional and lifestyle products. With a focus on plant-based skincare and a preference for natural brands, the design elements of Dunville Pharmacy were strongly influenced by the herbal and natural product ethos. To complement Dunville's dedication to health and wellbeing, we crafted an elegant logo featuring a motif inspired by the intertwining letters' DP,' paying homage to the wonders of nature.

The Execution

Dunville Pharmacy's visual identity embraces a curated colour palette featuring enchanting forest green and captivating calamine pink, resonating with every facet of the business. The botanical elements, vibrant hues, and typography can be arranged in a multitude of dynamic configurations, breathing life into the brand across various online and offline touchpoints. When designing the signage, we took into account the need for the colours to harmonise with the protected shop front, ensuring a cohesive visual experience. Additionally, we updated Dunville's online sales process through the creation of a transformative e-commerce website.


Project Team

Ian Hammond

Avril Murphy

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I made the decision in 2020 to invest in my brand – from a visual point of view but also from a commercial point of view with regard to building a solid e-commerce website. Red Dog has delivered everything I needed and continues to help me build my pharmacy brand. They totally 'got' the fact that we are a community pharmacy that needs to be perceived as caring and understanding. Our new visual identity is beautiful, human and colourful... and I love it. But they also have delivered a website that has transformed my online sales in a matter of 2 weeks! Keeping up with the deliveries is my only problem now. It has been a fantastic and enjoyable process. Not only have they a seriously talented design team, but their project management and attention to detail have been a breath of fresh air. I look forward to continuing our relationship!

Niamh Boden, MPSI, MIRH, Dunville Pharmacy

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Special thanks to our collaborators

Granite Digital (Web Developer)

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