The Approach

Working closely with their in-house design team, we built and shaped the report around the 50th anniversary theme. This theme enabled Kerry Group to reflect on its heritage and achievements – and to look to the future with determination and optimism. It celebrated the people who made Kerry Group what it is today – a global leader that delivers real impact for its customers as it strives to create a world of sustainable nutrition.

The Idea

Using the 50th-anniversary graphic language, we introduced a subtle emboss on the cover hinting at the strength of 50 years in business. The cover flap opens to reveal a pictorial history of the business and a quick overview of how the company has grown over the past 50 years. Separating the 50th story from the main narrative of the report allows the reader to focus on the key achievements of 2022.

The Execution
To capture the essence of "Expanding Horizons", each section start shows expanding horizons and presents both sides of the business – Kerry's global teams creating a world of sustainable nutrition, and individuals enjoying their tastes and flavours.

A modern editorial style with a mix of conventional grids for body text, with many levels of pull-outs, key numbers and iconography peppered throughout, reflects the diverse nature of the Kerry Group. The result is a clean, fresh, understated and confident Annual Report that stands boldly on its own.

The printed piece is supported by an online version that elevates the experience of the report through the introduction of motion and video pieces to help bring the theme of Kerry Group's 50th anniversary to life. Rich media is utilised to communicate complex information in areas such as Kerry Group's business model & sustainability sections and to give the user a real sense of the people at the core of Kerry Group