Founded in 1985, B&A is a respected Research and Insight Agency providing comprehensive research services in Ireland and worldwide. Our goal was to transform the B&A brand to showcase its leading-edge services and embody its passionate, innovative, and strategic nature – while maintaining a fresh and relevant image.
The Background
Initially focused on qualitative research, it has expanded its capabilities over time to cover both qualitative and quantitative research with a dedicated national field force, an in-house telephone and online panel. Our objective was to evolve the brand, capturing B&A's essence as an innovative and strategic organisation – while maintaining a fresh and relevant image. Considering the significant amount of content it produces, it was crucial that the brand could be easily implemented across a wide range of materials, presentations, and digital applications, ensuring practicality for the B&A team.
The Idea
B&A's standing as the most awarded agency in its sector, and its reputation as an Intelligence Agency that offers a bespoke, solution-neutral approach was at the forefront of our mind as we crafted a brand identity that is modern, elegant, and enduring. The logo consists of a custom-designed monogram and logotype. The monogram, prominently featured in day-to-day communications, exudes confidence and perfectly encapsulates the brand's aim to "Delve Deeper" and be best-in-class. Meanwhile, the logotype strikes a harmonious blend of contemporary sophistication and timelessness, effectively conveying the core values of B&A in formal contexts.
The Execution
Since 1989, B&A has annually commissioned and showcased original works by various Irish artists, proudly collaborating with the Graphic Studio Dublin to amass a collection of over 100 limited edition pieces. This unwavering commitment to the Irish artistic community aligns with their conviction that "Market research is more of an art than a science" and serves as the foundation for their new visual identity. A watercolour texture, complemented by colours from the primary and secondary palettes, embodies this artistic approach. The primary palette features the iconic blue of B&A, now accompanied by navy and light blue. In contrast, the secondary palette adds chartreuse, teal, coral, and green for a fresh and vibrant brand presence across digital and print platforms.
In addition to rebranding B&A, we designed and developed its new website, seamlessly integrating the identity, colour palette, typography, and textures to pay homage to its heritage and reflect its commitment to research excellence and innovation.
