Start searching...

The Art of Research

Established in 1985, B&A is a large full-service Research and Insight Agency offering all forms of research in Ireland and internationally. Initially a pioneering qualitatively-lead specialist and more boutique agency, B&A now have an extensive national field force for quantitative work, a sizeable in-house telephone unit, an online panel etc.

Our task was to evolve the B&A brand to reflect its leading offering and personality as a passionate, innovative and strategic organisation – while appearing fresh and relevant.

Ba letterhead 2000pxjpg
Ba buscard 1600

An additional part of our work on B&A's rebrand project was to design and build a new website. The new site gather all the different elements of the project – the identity, colour palette, typography and textures together in a way that speaks to B&A's rich legacy and its commitment to excellence and innovation in research.

Ba notebooks 1600
Ba icons 2000px

Blue is synonymous with B&A, and it has been maintained in the new brand's primary palette alongside navy, and light blue, paired with a secondary palette of chartreuse, teal, coral and green to add freshness and vibrancy across screen and print.

Ba guideleines 2000px
Ba social 1600
Ba tube 2000px
Ba billboard 1600
Ba bag 2000px