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A Place For You at SETU

South East Technological University (SETU) is the first technological university in the south-east of Ireland. Evolved out of the institutes of Technology at Waterford and Carlow with campuses in Waterford, Carlow, Wexford, Wicklow and Kilkenny, it brings together over 50 years of experience in higher education, research, innovation and stakeholder collaboration. Through exceptional learning and collaboration, SETU aims to transform the ambitions of learners, researchers, and businesses across the south-east and beyond.

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The brand is brought to life through a vibrant and modern visual language, including a colour palette of gradients which help capture the spirit of collaboration as colours flow into each other.

The SETU ‘U’ features as a key graphic element, flexing in size and crop. Used as a shape to hold imagery, text or colour, individual strands can also be used to frame and highlight.

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To translate the ‘U’ to a digital environment, we worked with Irish motion designer Cian McKenna to create big, bold 3d renders in various colourways. These became versatile graphic elements, adding depth and movement across a broad range of materials.

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