The Background

Established in 2006, Origin Enterprises has evolved into a leading player in the agri-services sector committed to agricultural excellence, adapting to industry changes and establishing a legacy of resilience and forward-thinking in the agricultural landscape. One of its core goals is to optimise the sustainable use of land through innovation and integrated solutions, and this commitment informed the theme for its 2022 Annual Report - Sustainable Land Use. Along with its core Agronomy Service offerings, the Group has a growing presence in the Amenity, Environmental and Ecology Sectors. The annual report provides an opportunity to tell the evolving Origin story transparently and engagingly.

The Idea

Using the ‘O’ of Origin, we created a Dial symbol to represent the complex components that underpin sustainable land use. This graphic solution was woven throughout the report - both as a functional visual asset to help articulate detailed information such as the investment case, business model and carbon transition plan and as a decorative asset used on the divider pages to reinforce the concept.

A carefully curated bank of imagery supports the narrative throughout, showing the broad product/service range and linking the core agricultural business to strategic growth areas.

The Execution

We delivered a portfolio of integrated reporting material, including the Group’s Annual Report, Sustainability Report, and IR PowerPoint deck, which all share a consistent, refined, and impactful narrative.