TU Dublin

A new approach to third-level institutions demanded a bold, modern and dynamic identity that personifies the impact TU Dublin will have on the higher education landscape.

The Background

TU Dublin officially became the fourth university in the Dublin region in early 2019. A union of Dublin Institute of Technology, Institute of Technology, Blanchardstown and Institute of Technology, Tallaght, TU Dublin is Ireland’s first technological university.

TU Dublin is a dynamic, multidimensional environment that fosters analytical thinking. Its ethos is not to fit in but to make an impact. This was something we wanted to reflect in the new visual identity. Working in partnership with brand strategy agency MCCP, our objective was an identity that would communicate a spirit of change and express the university’s – as well as its students’ – potential to make a difference.

The Idea

Most Irish universities’ visual identities feature a crest or symbol of some description. But TU Dublin is not most Irish universities. We needed to approach its identity from a different perspective. Strategic thinking guided our design process, leading to a bold, modern and dynamic logotype that personifies the impact TU Dublin will have on the higher education landscape.

The Execution

TU Dublin's visual identity communicates the spirit of change. It challenges convention and stands out in a crowd. While many Irish universities have a crest or a symbol, we felt that, because TU Dublin is a different kind of university, it was important that we approached its identity differently. Our approach to the project hinged on seamless brand development: the creative approach informed strategic thinking and strategic input guided the design process. Meanwhile, rigorous testing throughout ensured our strategy was on-point and connected with a wide range of different stakeholders.

TU Dublin is bold, modern and dynamic, and the logotype demonstrates the impact that it will have on the landscape of Dublin and higher education. It has the power to change, disrupt and transform. It is both contemporary and progressive while conveying a bold and confident tone. The logotype treatment also allows us to focus solely on the name and to embed it in people's minds. By bringing the TU Dublin brand personality into the name, we help to fast-track recognition for this new brand. The possibilities are infinite.

Sector

Project Team

Catherine Robertson


TU 2000x1125px
TU 2000x835px
TU Toolkit 2000 x 1125px
TU Toolkit 2000 x 1125px4
TU Toolkit 2000 x 1125px3
TU Toolkit 2000 x 1125px2

There was a seamless transition from the research to the creative phase and at all times there was a dedication, passion and a commitment to our project, its success and to supporting the Communications team with first class project & budgetary management.

Mairead Murphy, Communications, TU Dublin

TU 1600x900px
TU 2000x1350px
TU Slide 2000x1125px2
TU Slide 2000x1125px3
TU Sports 2000x1125px D2

Special thanks to our collaborators

Cian McKenna (Motion Designer)

MCCP (Brand Strategy)

Next Up
Bresson 2000x835px
Brand Identity _ Website _
Bresson

An eye-catching logo and visual language for Bresson, a fine-dining French restaurant in Monkstown, Co. Dublin.

Explore
Davy Hero1 2000x1125px
Brand Identity _
Davy

Redesigning Davy Group's identity to reflect a company-wide culture and brand review, creating guidelines and templates to showcase its new visual and verbal language.

Explore

Want to work together?

If you would like to chat about a creative project, we’d love to meet you. Our door is always open here at Ely Place.

Contact Us