The next step was to design a logo that captures the spirit and personality of FuturEnergy Ireland, establishing it as its own unique identity, independent of the two well-known brands behind it. We also sought to avoid the sense of 'sameness' that often characterises the visual and verbal imagery of the renewable sector while maintaining an implied sense of Irishness about the venture.

We went with the science for our solution, noting the first principle of thermodynamics that "Energy can neither be created nor destroyed, it can only be converted to something else". Inspired by this, we explored how a turbine converts wind to electricity, creating a graphic solution inspired by the concept of wind 'particles' and how they are harvested to power everyday life.

This is a clean and friendly typographic mark with custom FE letterforms that allude to a visual interpretation of this equation. The FE letterforms in isolation also lend themselves to a robust graphic abbreviation for social media. The colour palette is a fresh take on green – a confident nod to Irishness with a contemporary twist. With its energetic visual language, this solution is contemporary and confident with the potential for infinite dynamic configurations. The wind particles can move, scale and wrap around imagery in limitless ways, evoking a sense of clean boundless energy that helps Ireland and its people to thrive more sustainably.