Clinch Wealth Management

Clinch Wealth Management is a highly regarded firm specialising in wealth management services, offering invaluable expertise in pensions, investment strategies, and inheritance planning. Identifying the need to change its approach to relationship building, Clinch sought our assistance to develop a new brand that honours its well-established reputation and showcases its unique personality.

The Background

While maintaining a discreet public image for three decades, the Clinch team has built trust and credibility by personally engaging with clients. However, recognising the importance of fostering more profound relationships on a broader basis, Clinch sought our assistance to develop a brand that honours its well-established reputation and unique personality.

The Idea

Clinch has established its business on unwavering dedication to client service, providing discreet services with highly personalised financial advice. Taking inspiration from contemporary Irish artists – particularly Patrick Scott – the logo conveys modernity and exclusivity. Meticulously crafted, the logotype exudes refinement and a premium aesthetic. Notably, the customised detail on the letter "H" showcases a mark of sophistication, which is elegantly echoed throughout the brand's visual language. Moreover, the monogram represents quality, acting as a distinctive and easily recognisable symbol for the brand.

The Execution

The colour palette is rich and luxurious, combining deep green, black, and gold. Additionally, touches of light grey, dusky pink, and light sage green are incorporated to introduce a gentle and soothing element. Elsewhere rich sepia tones are evident in a collection of photographs, collaboratively crafted with Al Higgins, that showcase the Clinch team in a relaxed, elegant, warm environment. We enlisted the talents of illustrator Steve Doogan, who created a series of curvaceous charcoal line drawings to symbolise the enduring relationships and interconnectedness between Clinch and their valued clients. Inspired by modern art, these drawings have been integrated into various marketing materials, ensuring a consistent, personalised, and refined brand identity.

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Red Dog did a transformational job in rebranding Clinch. Firstly, they helped us to explore our own heritage and articulate our unique ethos. Corporate psychoanalysis you might say. Painful but very fruitful. Then they brought their magic imaginations to bear in translating our verbal message into a visual language that was at once surprising and compelling. Finally, they executed the creation of our new website, stationery and overall brand with consummate professionalism. On an aesthetic level, I simply love the work they did for us, and it still makes me smile when I see it in use. On a commercial level, we have had the best year ever by far since we launched our new brand. Coincidence, I don’t think so. I would recommend them without hesitation. In fact, I already have and I wasn’t a bit surprised when the organisation that I introduced them to signed up very quickly.

Tom Clinch, Managing Director

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Special thanks to our collaborators

Al Higgins (Photography)

Steve Doogan (Illustrations)

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