The Background

While maintaining a discreet public image for three decades, the Clinch team has built trust and credibility by personally engaging with clients. However, recognising the importance of fostering more profound relationships on a broader basis, Clinch sought our assistance to develop a brand that honours its well-established reputation and unique personality.

The Idea

Clinch has established its business on unwavering dedication to client service, providing discreet services with highly personalised financial advice. Taking inspiration from contemporary Irish artists – particularly Patrick Scott – the logo conveys modernity and exclusivity. Meticulously crafted, the logotype exudes refinement and a premium aesthetic. Notably, the customised detail on the letter "H" showcases a mark of sophistication, which is elegantly echoed throughout the brand's visual language. Moreover, the monogram represents quality, acting as a distinctive and easily recognisable symbol for the brand.

The Execution

The colour palette is rich and luxurious, combining deep green, black, and gold. Additionally, touches of light grey, dusky pink, and light sage green are incorporated to introduce a gentle and soothing element. Elsewhere rich sepia tones are evident in a collection of photographs, collaboratively crafted with Al Higgins, that showcase the Clinch team in a relaxed, elegant, warm environment. We enlisted the talents of illustrator Steve Doogan, who created a series of curvaceous charcoal line drawings to symbolise the enduring relationships and interconnectedness between Clinch and their valued clients. Inspired by modern art, these drawings have been integrated into various marketing materials, ensuring a consistent, personalised, and refined brand identity.