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Jhpiego Hero 2000

Seizing the ‘J’ for an iconic identity.

Based in Maryland, Jhpiego, an affiliate of Johns Hopkins University, has been breaking down barriers to high-quality healthcare for the world's most vulnerable populations for more than 40 years. In order to engage effectively with potential funders, they needed a new identity to communicate their mission and values with greater impact, personality and focus. All of this with a name that some people (ok, a lot of people!) find challenging to pronounce. So, before we go any further: jhpiego = jay-pie-go. Easy!

We conducted a series of workshops in Baltimore with the CEO, Leadership and Global Communications teams to determine Jhpiego's core proposition and positioning, their values, personality and tone of voice. This resulted in a thorough design brief, which was approved by key stakeholders prior to the commencement of the design process.

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The Red Dog team has been a pleasure to work with on our ongoing brand refresh. Despite being over 3,000 miles away, it felt like their team was right next door. Their research and design approach brought to life our organization's longstanding mission and values in a fresh, creative way. We look forward to working with them throughout the process and recommend that any company or organization thinking about updating their brand should talk with Red Dog first.

Leslie Mancuso, President and Chief Executive Officer, Jhpiego

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