A contemporary brand identity for the Irish Traditional Music Archive (ITMA), the guardian of the most extensive collection of Irish traditional music in existence, that also pays homage to the Archive's historic origins.

Universal Music Group is the biggest record label in the world and home to a diverse roster of artists across an iconic array of labels. UMUSIC, the business-to-consumer side of the business has been around for 10 years. So too had its logo. That’s why Universal Music Group approached us about a new visual identity for the UMUSIC brand, one which could help stamp its mark on the next decade.