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Discipline
Recognition
100 Archive

A brand identity in tune with tomorrow.

Universal Music Group is the biggest record label in the world and home to a diverse roster of artists across an iconic array of labels. UMUSIC, the business-to-consumer side of the business has been around for 10 years. So too had its logo. That’s why Universal Music Group spoke to Red Dog about a new visual identity for the UMUSIC brand, one which could help stamp its mark on the next decade.

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