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Transform Awards

A brand new Concern for a brand new world.

Concern Worldwide had a bit of an identity problem. Everyone working for the charity might have shared the same ethos, but how they were presenting themselves and the brand between regions differed widely. A consistent appearance and tone of voice was called for, one that would work in all territories for all local audiences. So Concern called for a global brand refresh - and they called upon Red Dog to lead it.

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