Still here, Still supporting.
The Irish Cancer Society is a community of patients, survivors, volunteers, supporters, health and social care professionals, and researchers who transform people's experiences and outcomes through support services and research. Reflecting on the challenges during the first year of Covid lockdowns, they wanted to reaffirm to the cancer community that they're still here and the support and services that they're renowned for are still available.
The Approach
The Irish Cancer Society's story is a human story, and in every year prior to 2020, they always build a fantastic library of photography of people they have supported, of their fundraising events, and the work of their volunteers and supporting partners. But of course, the last two years have been very different, so the access to imagery was very limited.
So this year, we worked with Irish illustrator Lydia Hughes to take each human story and bring it to life. Each story covers a different work programme within the Irish Cancer Society – so the stories cover patients, healthcare providers, fundraisers, etc. and each story was drawn to give that tangible connection to the Irish Cancer Society's strategic pillars.
The colour palette is a mix of sombre and bright colours to partner the two sides of the work of the Irish Cancer Society – they are helping increase the number of people who survive cancer and are there to support those who don’t.
This mix of colours are brought into the illustrations along with the international symbol of cancer – the yellow daffodil. The daffodil is a symbol of hope and appears in each illustration to tie in the brand and ensure that the whole report demonstrates the Irish Cancer Society as being a support structure.
Dublin
22 Ely Place
Dublin, D02 AH73
Ireland
New York
175 Varick Street
New York, NY 10014
USA
Join our Mailing List
