Irish Cancer Society Annual Report 2021

The Irish Cancer Society is a community of patients, survivors, volunteers, supporters, health and social care professionals, and researchers who transform people's experiences and outcomes through support services and research. Reflecting on the challenges during the first year of Covid lockdowns, they wanted to reaffirm to the cancer community in their Annual report that they're still here and the support and services that they're renowned for were still available.

The Approach
The Irish Cancer Society's story is a human story, and in every year prior to 2020, they always build a fantastic library of photography of people they have supported, of their fundraising events, and the work of their volunteers and supporting partners. But of course, during Covid the access to imagery was very limited it was therefore our task to look at how we could represent their work in a different way.

The Idea
With limited photography available – we proposed the use of bespoke illustration to bring the stories to life.

The Execution
We worked with Irish illustrator Lydia Hughes to take each human story and bring it to life. Each story covers a different work programme within the Irish Cancer Society – so the stories cover patients, healthcare providers, fundraisers, etc. and each story was drawn to give that tangible connection to the Irish Cancer Society's strategic pillars.

The colour palette is a mix of sombre and bright colours to partner the two sides of the work of the Irish Cancer Society – they are helping increase the number of people who survive cancer and are there to support those who don’t.

This mix of colours are brought into the illustrations along with the international symbol of cancer – the yellow daffodil. The daffodil is a symbol of hope and appears in each illustration to tie in the brand and ensure that the whole report demonstrates the Irish Cancer Society as being a support structure.


Layout production

Illustration commission


Project Team

Suzanne Massey

ICS Hero
ICS Intro
ICS Approach
ICS Carousel 1
ICS Carousel 2
ICS Carousel 3
ICS Carousel 4
ICS Context 2
ICS Context 3
ICS Resultx2000
ICS Behind the scenesend pic

Special thanks to our collaborators

Lydia Hughes (Illustrator)

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