Together Academy

A contemporary, energetic and engaging brand for Together Academy, a unique college and social enterprise cafe in Dublin, that offers a critical social and support network for adults with Down Syndrome.

The Background

Today, over 90% of adults with Down Syndrome in Ireland are unemployed. Together Academy was established with a mission to change this. A unique college and social enterprise cafe in Dublin, it provides people with Down Syndrome specialised certified training, on-the-job experience, future work placements and a critical social and support network. We create a brand with buckets of character that is warm, approachable and reflects the energy and passion of the Together Academy. The Together Academy is an innovative and unique concept – the first of its kind in Ireland – whose mission is to provide a place to belong and thrive, a positive community and springboard for its students.

The Idea

Together Academy wanted the identity to be able to grow with the organisation. At the moment, they are an academy and café, but they could expand into other areas – so we wanted to ensure our solution would grow with them.

The Execution

As Together Academy is a new concept, we decided on a logotype to establish the brand name and build recognition. Within the logotype, the 't' in 'together' wraps a supportive arm around the 'h', demonstrating that support, teamwork and warmth are core to Together Academy.

We chose Value Serif Bold & Value Sans Bold as our font family – to best represent the Together Academy family. Value is a contemporary family of two typefaces, and together, they bring distinctive design features: a notch in the letters 'f' and 'j', giving the mark a unique feel.

Supported with an optimistic colour palette, photography and messaging, the result is a brand identity and graphic language that keeps Together Academy's warmth and supportive nature at its heart.

Sector

Project Team

Alan Murphy


TA Hero 2000x1125px Photography: Aileen Dillon | Art Direction: Laura O’Neill
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TA Execution 735 x 496px Photography: Aileen Dillon | Art Direction: Laura O’Neill

We needed to be change-makers – and Red Dog understood that. The identity for the Together Academy represents interesting, cool, smart young adults who happen to have Down syndrome. Red Dog worked with us to change perceptions and create an identity that will help us to provide a brighter future for our young adults.

Laura O'Neill, Together Academy

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TA 1600 x 900px Slide1
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TA 2000 x 1125px3 Photography: Aileen Dillon | Art Direction: Laura O’Neill
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